ZMET (Zaltman Metaphor Elicitation Technique) 2017


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Computational Metaphorics


Using Zaltman Metaphor Elicitation Technique to Map Beneficiaries’ Experiences and Values: A Case Example From the Sanitation Sector
S Kokko, CJ Lagerkvist – American Journal of Evaluation, 2017 – journals.sagepub.com
Using a case example of an innovative sanitation solution in a slum setting, this study explores the usefulness of the Zaltman Metaphor Elicitation Technique in a program planning and evaluation context. Using a qualitative image-based method to map people’s …

Effect of internal marketing mix on healthcare, banking and educational service performance
A Selvarasu – International Journal of Latest Trends in …, 2017 – ojs.excelingtech.co.uk
… Servicescape, Photo Elicitation Technique [PET] and Zaltman Metaphor Elicitation Technique [ZMET] are used to assess the internal business situation, brand value and customer value in Educational service premises qualitatively …

Deep Metaphors for Consumers Engaging in Social Media
T Teichert, K Bressette, D Wagenführer – 2017 – beaconinsight.org
… instead of superficial motives in concrete usage situations. To retrieve metaphors for engaging in social media, the study uses the Zaltman Metaphor Elicitation Technique (ZMET). We examine the business-to-consumer (B2C …

A Theoretical Application of Metaphor Research to the Film Industry
MJ Stanton – 2017 – dc.etsu.edu
This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature …

Projecting the Mental Model of Social Networking Site Usage
CH Wu, YH Yan, KM Shu – Advances in Technology Innovation, 2017 – ojs.imeti.org
… Keywords: social networking sites, projective technique, Zaltman metaphor elicitation technique, mental model, means-end chain theory 1. Introduction … An interpretative approach by means of the Zaltman Metaphor Elicitation Techniqu e (ZMET), a projective technique, was …

Turn Away from the Dark Side: Exploring Positive Customer Feedback (An Abstract)
L Nasr, J Burton, T Gruber – … Magic and Innovative Future Marketing Trends, 2017 – Springer
… Exploratory research was conducted using a novel integrated methodological approach combining two well-established qualitative techniques: structured laddering interviews and two significant components of the Zaltman metaphor elicitation technique (ZMET) (Zaltman 1997 …

Brand Meanings In Wearable Sports Technology
H KARAMAKI, S LAHTINEN, P TUOMINEN – researchgate.net
… A qualitative projective method, Zaltman Metaphor Elicitation Technique, is applied to generate data in ten interviews with Finnish female customers, who own Suunto Ambit3 Sport Sapphire watch … other features (Suunto, 2017). 3.2 The Zaltman Metaphor Elicitation Technique …

Understanding Consumers’ Perception of Sustainable Consumption: A ZMET Approach
S Sattari, K Peighambari, A Kordestani – Academy of Marketing Science …, 2017 – Springer
Considering importance of consumers’ understanding of sustainability in shaping their attitude toward CSR and its successful implementation, this research uses the Zaltman metaphor elicitation techniq …

Cultural branding in practice: How to identify ideological opportunities for web design
J Johansson – 2017 – aaltodoc.aalto.fi
… The production section examines what we can learn from (1) using a combination of Zaltman metaphor elicitation technique (ZMET) and Kelly’s repertory grid technique to interview consumers, and (2) from using Barthes’ ideas of meaning as a framework to analyze interviews …

The Future of Marketing Science
EL Taylor – Research World, 2017 – Wiley Online Library
… Gerald Zaltman, Professor Emeritus at the Harvard Business School and founding partner of Olson Zaltman Associates is probably best known to marketing researchers for the Zaltman Metaphor Elicitation Technique (ZMET) …

Subliminal Fashion; Role Of Subconscious Influencers In Defining Fashion For Illennials
A DUBE – image, 2017 – eminencejournal.com
… consciously give out. The objective of this process is to come up with insights that can be converted into potential campaigns. ZALTMAN METAPHOR ELICITATION: ZMAT is a market research tool. Using this technique, respondents …

Peculiarities of Using Neuromarketing as a System of Knowledge in the Modern Economy
AG Zaytsev, MA Vlasova, EM Semenova… – Perspectives on the use …, 2017 – Springer
… of Harvard University, which is described in the article (Belden 2008). During his research, Zaltman used the technology of “Zaltman Metaphor Elicitation Method” (ZMET). The essence of this method is brought down to usage …

Lean, Green and Healthy: Landscape and Health
J Weyer – Architectural Design, 2017 – Wiley Online Library
… Researchers used ZMET (Zaltman metaphor elicitation technique) – a patented qualitative research technique – with patients and their families being provided with a camera and asked to photograph what affects their daily lives in a hospice …

Using ZMET for Investigating the Role of Social Media in the Employment Process
M Danile?, C Stoian – Review of Economic and Business Studies, 2017 – degruyter.com
… The study is a qualitative investigation in which thirteen in-depth interviews based on Zaltman Metaphor Elicitation Technique (ZMET) were conducted in order to gain a deeper understanding of the link between social media and the process of employment …

Emotional encounters with food in the tourism context
M Ji – 2017 – ira.lib.polyu.edu.hk
… This study was set in the context of Portuguese restaurants in Macau and used participant observation and Zaltman Metaphor-Elicitation Technique (ie a combined technique of Laddering, visual method and in-depth interview) …

Brand Meanings in the Context of Luxury Fashion: A Projective Study in China
S Lahtinen, P Tuominen – Empirical Studies on Economics of Innovation …, 2017 – Springer
… The qualitative data was generated through the projective Zaltman Metaphor Elicitation Technique (later ZMET) in China … The study is qualitative in nature and adopts a novel projective technique, the Zaltman Metaphor Elicitation Technique (ZMET) …

In conference proceedings ENTER 2009. Information and Communication Technologies in Tourism 2009 Editors: Peter, Höpken, Gretzel, Ulrike, and Law, Rob …
B Stangl, A Schneider – researchgate.net
… Another method using pictures as stimuli referred to as Zaltman Metaphor– Elicitation Technique (ZMET) is a worthwhile technique, however, is used only rarely. Page 4. 152 CHAPTER 10. MEASURING EMOTIONAL MENTAL MODELS Cross–References …

Deciding on Alternatives to Meet the Need for a Bigger House: Personal Financial Decision Making Using Analytic Hierarchy Process
RM Sum, N Mahussin – researchgate.net
… Khoo-Lattimore, et al., (2009) used the projective technique known as ZMET (The Zaltman Metaphor Elicitation Method) to identify factors driving home purchasing decision. ZMET is a technique to understand decision- making behaviour of house purchasing …

Comparison of Theory-Practice Link in US and UK Student Nurses
TW McGahee, B Abraham-Settles – 2017 – digitalcommons.georgiasouthern …
… They were recruited via convenience sampling methods to enable data saturation. Semi-structured interviews using the Zaltman Metaphor Elicitation Technique (ZMET) were conducted with student nurses and academics. ZMET …

Impact Of Ad-Skepticism On Consumer Cynicism
I Indibara – Parikalpana: KIIT Journal of Management, 2017 – ksom.ac.in
… Coulter, Zaltman and Coulter (2001) used Zaltman Metaphor Elicitation Technique to again study the consumer attitudes toward advertising … Interpreting Consumer Perceptions of Advertising: An application of the Zaltman Metaphor Elicitation Technique …

Building Virtual World for a Project Management Game–A Case Study
A Mohan, P Arya, S Athavale – International Conference on Advances in …, 2017 – Springer
… Metaphor elicitation or ZMET (Zaltman Metaphor Elicitation Techniques) [20] is a method which is commonly used to understand the conscious and unconscious thoughts by exploring people’s non-literal metaphoric expression …

An innovative and future proof dispenser range
K Smit – 2017 – repository.tudelft.nl
Skip to main content …

Customer Experience Clues in Services
S Bhandari – Imperial Journal of Interdisciplinary Research, 2017 – imperialjournals.com
… His research method, Zaltman Metaphor Elicitation Technique or ZMET®, is designed to reveal mental models that drive customer thought and behavior and has been used to provide richer data than traditional marketing research techniques …

Visual Perception of Architecture and Innovative Scientific Trends
DV Petrovich, JH Saeed – Journal of Engineering and Applied …, 2017 – docsdrive.com
… COnfir?St. One of the most famous neuro-marketing technologies was developed in the late 1990’s by the Harvard professor Gerald Zaltman and was patented as Zaltman Metaphor Elicitation Method abbreviated to ZMET) …

Discovering the Interpersonal Relationship between Luxury Perfume Brands and Consumers
BE Ganesh – 2017 – journal.tplondon.com
… To this effect, we have used qualitative research in the form of semi structured personal interviews supplemented by Zaltman Metaphor Elicitation Technique … These responses provided attributes that were studied further in detail via the Zaltman Metaphor Elicitation Technique …

The Association of Product Metaphors with Emotionally Durable Design
CH Ko – Advanced Applied Informatics (IIAI-AAI), 2017 6th IIAI …, 2017 – ieeexplore.ieee.org
… III. METHODS A hybrid approach integrating ZMET (Zaltman metaphor elicitation technique) with a questionnaire survey was used in this study. ZMET is a method developed to understand consumers by eliciting metaphors that can reveal how they conceptualizes a given topic …

Measuring Brand Image Perceptions in Co-Branding
P Kottemann, R Decker, D Hentschel – 2017 – papers.ssrn.com
… For measuring brand association networks, different techniques were used in the past, such as the Zaltman Metaphor Elicitation Technique (ZMET) (Zaltman, 1997; Zaltman & Coulter, 1995) or the network analysis approach (Henderson, Iacobucci, & Calder, 1998, 2002). In …

Classroom Ready Teaching Moments
DJ Whalen, KK Coker – Marketing Education Review, 2017 – Taylor & Francis
… This assign- ment increases engagement and comprehension of diverse topics in marketing. Learning the “Zaltman Metaphor Elicitation Technique ZMET”—Traci T. Pierce, Campbell University ZMET helps students gain deeper brand meaning by using metaphors …

Exploring local vs global brand associations in an emerging market using BCM technique
? Eren-Erdo?mu?, T Dirsehan – Qualitative Market Research: An …, 2017 – emeraldinsight.com
… In the elicitation stage, one of the commonly used techniques is Zaltman’s metaphor elicitation technique (ZMET). This technique aims to elicit the metaphors, constructs and mental models driving customers’ thinking and behavior by using consumers’ visual and QMR 20,3 270 …

Designing a Sustainable Future with Mental Models
A Bernotat, J Bertling, C English, J Schanz – qucosa.de
… We selected three fields that impact our daily life: personal hygiene, comfort and e-communication. The Zaltman metaphor-elicitation technique (ZETMET) extracts “a mental model shared by a market segment or group” (Zaltman and Coulter 1995) using images …

Neuromarketing and the “poor in world” consumer: how the animalization of thinking underpins contemporary market research discourses
S Nemorin – Consumption Markets & Culture, 2017 – Taylor & Francis
Page 1. Neuromarketing and the “poor in world” consumer: how the animalization of thinking underpins contemporary market research discourses Selena Nemorin Faculty of Education, Monash University, Melbourne, Australia …

Casino loyalty: The influence of loyalty program, switching costs, and trust
S Baloglu, YY Zhong, S Tanford – Journal of Hospitality & …, 2017 – journals.sagepub.com
Customer loyalty has become a strategic goal to increase brand value and profitability. This study develops and tests a model of loyalty to understand the relat…

Reading Open Education in the Age of Mankind: Reproduction of Meaning in the Derridean Sense.
G Gurses, B Kalkan – Turkish Online Journal of Distance Education, 2017 – ERIC
Page 1. 77 Turkish Online Journal of Distance Education-TOJDE January 2017 ISSN 1302-6488 Volume: 18 Number: 1 Article 6 READING OPEN EDUCATION IN THE AGE OF MANKIND: REPRODUCTION OF MEANING IN THE DERRIDEAN SENSE …

Negative Factors Of Beliefs Toward Advertising On Facebook And Their Effect
HB Dondolo – 2017 – ceeol.com
… Current Sociology, 59(2), 173-185. 14. Coulter, R. A., Zaltman, G., & Coulter, K. S. (2001). Interpreting consumer perceptions of advertising: An application of the Zaltman Metaphor Elicitation Technique. Journal of Advertising, 30(4), 1-21. 15. Ducoffe, R. H. (1996) …

A mechanism for aggregating association network data: An application to brand concept maps
D Böger, P Kottemann, M Meißner, R Decker – Journal of Business …, 2017 – Elsevier
… Adapting a procedure from BCM (John et al., 2006) and Zaltman’s metaphor elicitation technique (Zaltman & Coulter, 1995), we first determined the number of individual concept maps, selected at random, that were needed to capture the associations and links found in the …

Projective techniques
K Kubacki, D Siemieniako – Formative Research in Social Marketing, 2017 – Springer
… The use of projective research in marketing increased notably in the 1990s following the work of Gerald Zaltman and the publication of his ZMET protocol (Zaltman Metaphor Elicitation Technique; for more information on ZMET, see Zaltman 1997; Zaltman and Coulter 1995) …

“Why Do Young Thai Women Desire White Skin?” Understanding Conscious and Nonconscious Motivations of Young Women in Bangkok
C Cuny, T Opaswongkarn – Psychology & Marketing, 2017 – Wiley Online Library
… These methods include the Zaltman Metaphor Elicitation Technique, or ZMET (Zaltman & Coulter, 1995), projective techniques for accessing inner perspective (Boddy, 2005; Donoghue, 2000), and laddering for revealing needs and values organized along mental models …

Accelerating And Optimizing New Food Product Design And Development–Where Does Design And Development Go Next?
WRT Chapter – Accelerating New Food Product Design and …, 2017 – books.google.com
Page 383. Chapter 20 ACCELERATING AND OPTIMIZING NEW FOOD PRODUCT DESIGN AND DEVELOPMENT–WHERE DOES DESIGN AND DEVELOPMENT GO NEXT? Jacqueline H. Beckley, Leslie J. Herzog, and M. Michele Foley Why Read This Chapter? Why not …

Going Indie
ASYEA SANDOVAR – core.ac.uk
… ZMET: Cognitive mapping To probe participants’ understanding of their game design process and thoughts about systemic patterning and learned transmission, cognitive mapping techniques and specifically the Zaltman Metaphor Elicitation Technique (ZMET) were employed …

How memorable experiences influence brand preference
J Stach – Qualitative Market Research: An International Journal, 2017 – emeraldinsight.com
… The selected participants each could pick their preferred memory to be used in the in-depth interview. The interview followed a semi-open structure, loosely analogous to the structure of a Zaltman Metaphor Elicitation Technique interview (Zaltman and Coulter, 1995). 3.4Data …

Constructing a typology of luxury brand consumption practices
Y Seo, M Buchanan-Oliver – Journal of Business Research, 2017 – Elsevier
… was composed of broad guidance questions to open and facilitate discussion, including: “What roles do luxury brands play in your daily life?”, and “When/How/Why do you consume luxury brands?” Several components of the Zaltman Metaphor Elicitation Technique (Coulter …

Measuring brand equity
KL Keller, TO Brexendorf – Handbuch Markenführung, 2017 – Springer
… In terms of measuring brand image, the Zaltman Metaphor Elicitation Technique (ZMET) requires study participants to take photo- graphs and/or collect pictures (from magazines, books, newspapers or other sources) and use these visuals to indicate what the brand means to …

A concept mapping study on organic food consumers in Shanghai, China
H Hasimu, S Marchesini, M Canavari – Appetite, 2017 – Elsevier
… Zaltman’s Metaphor Elicitation Technique (ZMET), which uses qualitative research techniques to identify key brand associations and in-depth interviews with respondents to detect the links between these brand associations (Zaltman & Coulter, 1995), and. 2) …

Assessing the impact of co-branding of island destination and tourism activities on tourists’ reactions
ARD Liang – Current Issues in Tourism, 2017 – Taylor & Francis
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Religion as a field of transcultural practices in multicultural marketplaces
AGB Cruz, Y Seo, M Buchanan-Oliver – Journal of Business Research, 2017 – Elsevier
… 1998). First, to enrich the depth interviewing method, the interview design incorporated drawing exercises (Bagnoli, 2009) and elements from the Zaltman Metaphor Elicitation Technique or ZMET (Zaltman & Coulter, 1995). Participants …

GE-International Journal of Management Research
KR Subramanian – researchgate.net
… British Journal of Psychology, 96: 21-37 3. Coulter, RA, Zaltman, G., & Coulter, KS (2001). Interpreting consumer perceptions of advertising: An application of the Zaltman metaphor elicitation technique. Journal of Advertising, 30(4), 1-21 …

The Effect Of Advertising Content Control On Advertising Effectiveness In The Different Forced Exposure Circumstance
NY Kim – Journal of Promotion Management, 2017 – Taylor & Francis
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Moving toward settlement: tourism as acculturation practice
AGB Cruz, M Buchanan-Oliver – European Journal of Marketing, 2017 – emeraldinsight.com
… First, the interview design incorporated a visual elicitation technique informed by the Zaltman Metaphor Elicitation Technique (ZMET; Zaltman and Coulter, 1995) and the more recent “multi-modal turn” in consumption research (Rossolatos, 2015, p. 427) …

Market Forces: The Push-Pull Of Marketing And Advertising In The New Product Business
WRT Chapter – Accelerating New Food Product Design and …, 2017 – books.google.com
… testing and validation (Prophet, 2005). An innovative approach for understanding how consumers view brands is the Zaltman Metaphor Elicitation Technique (ZMET; Keller, 1998). Gerald Page 170. 152 Accelerating Food Product …

A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumers
S Lee, E Ko, H Chae, C Minami – Journal of Global Scholars of …, 2017 – Taylor & Francis
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Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages
H Shin, J Parker – Journal of Retailing and Consumer Services, 2017 – Elsevier
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Mobile masculinities: performances of remasculation
AGB Cruz, M Buchanan-Oliver – European Journal of Marketing, 2017 – emeraldinsight.com
… Second, to enrich the depth interviewing method, the interview design incorporated a visual elicitation technique informed by the Zaltman Metaphor Elicitation Technique (Zaltman and Coulter, 1995) and the more recent “multi-modal turn” in consumption research methods …

Understanding Branding in Higher Education: Marketing Identities
A Lowrie – 2017 – Springer
Page 1. UNDERSTANDING BRANDING IN HIGHER EDUCATION Marketing Identities ANTHONY LOWRIE MARKETING & COMMUNICATION IN HIGHER EDUCATION Page 2. Marketing and Communication in Higher Education …

An Experiment in Mind-Mapping and Argument-Mapping: Tools for Assessing Outcomes in the Business Curriculum.
C Gargouri, MK Naatus – e-Journal of Business Education and Scholarship of …, 2017 – ERIC
… Firm adopts mind-mapping programme: ETF emphasis. Financial Times Sugai, P. (2005). Mapping the mind of the mobile consumer across borders: An application of the zaltman metaphor elicitation technique. International Marketing Review, 22(6), 641-657 …

Visualization of brand positioning based on consumer web search information: Using social network analysis
SP Jun, DH Park – Internet Research, 2017 – emeraldinsight.com
… Leading examples include the Brand Concept Maps developed by John et al. (2006), the Zaltman Metaphor Elicitation Technique (ZMET) developed by Zaltman and Coulter (1995), and network analysis developed by Henderson et al. (1998) …

Qualitative research in advertising
RW Belk – Journal of Advertising, 2017 – Taylor & Francis
Page 1. Qualitative Research in Advertising Russell W. Belk York University, Toronto, Canada In spite of the rise of big data and the ease with which online experiments and surveys may be conducted, there is more need than ever for qualitative advertising research …

Finding paths or getting lost?: Examining the mental model construct and mental model methodology
J Hammarbäck – 2017 – diva-portal.org
Page 1. Linköping University | Department of Computer Science Master’s thesis, 30 credits | Cognitive Science Spring 2017 | ISRN LIU-IDA/KOGVET-A–17/009–SE FINDING PATHS OR GETTING LOST? – Examining the mental model construct and mental model methodology …

The 7 Secrets of Neuron Leadership: What Top Military Commanders, Neuroscientists, and the Ancient Greeks Teach Us about Inspiring Teams
WC Reed – 2017 – books.google.com
Page 1. k SECRETS OF kk Trim Size: 6in x 9in Reed ffirs.tex V1 – 08/31/2017 8:42pm Page i LEADERSHIP NEURON THE 7 k Page 2. k Trim Size: 6in x 9in Reed ffirs.tex V1 – 08/31/2017 8:42pm Page ii kk k Page 3. k SECRETS …

Generating consumer resonance for purchase intention on social network sites
SSC Shang, YL Wu, YJ Sie – Computers in Human Behavior, 2017 – Elsevier
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Measuring brand image: a systematic review, practical guidance, and future research directions
A Plumeyer, P Kottemann, D Böger… – Review of Managerial …, 2017 – Springer
Measuring and understanding brand image is crucial for both branding research and practice. Empirical studies focusing on brand image reveal a large number of techniques for measuring brand image, hig.

How novelty is generated: cognitive processes in organization
E Bruni – 2017 – dspace.unive.it
Page 1. 1 PhD Programme in Management Scuola Dottorale di Ateneo Graduate School Ciclo XXIX Anno di discussione: AA: 2016-2017 HOW NOVELTY IS GENERATED. COGNITIVE PROCESSES IN ORGANIZATION Tesi di Dottorato di ELENA BRUNI, matricola 963766 …

Going with your gut: How William James’ theory of emotions brings insights to risk perception and decision making research
K Lacasse – New Ideas in Psychology, 2017 – Elsevier
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Beyond Reason: Uncovering the Collective Unconscious’ Code’for Instinctive Breakfast Consumption
J Barnett – 2017 – aut.researchgateway.ac.nz
Page 1. Beyond Reason: Uncovering the Collective Unconscious ‘Code’ for Instinctive Breakfast Consumption James Barnett A thesis submitted to Auckland University of Technology in partial fulfillment of the requirements for …

Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis
KO Pambo, JJ Okello, RM Mbeche… – Ecology of food and …, 2017 – Taylor & Francis
Page 1. Exploring the Influence of Differentiated Nutrition Information on Consumers’ Mental Models Regarding Foods from Edible Insects: A Means-End Chain Analysis Kennedy O. Pambo a, Julius J. Okellob, Robert M. Mbechea, and John N. Kinyuruc …

Integrating country and brand images: Using the product—Country image framework to understand travelers’ loyalty towards responsible tourism operators
M Mody, J Day, S Sydnor, X Lehto, W Jaffé – Tourism Management …, 2017 – Elsevier
While much research into loyalty has been conducted at the destination level, tourists’ loyalty towards their intermediary has not been considered. To address t.

Drivers and resources of customer co-creation: A scenario-based case in the restaurant industry
J Im, H Qu – International Journal of Hospitality Management, 2017 – Elsevier
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Effects Of Advertising On Buying Behavior Of College Youth In Aizawl Mizoram A Study On Two Wheelers
C VANLALHRIATI – 2017 – ir.inflibnet.ac.in
Page 1. 1020 ISSN 2286-4822 www.euacademic.org EUROPEAN ACADEMIC RESEARCH Vol. III, Issue 1/ April 2015 Impact Factor: 3.4546 (UIF) DRJI Value: 5.9 (B+) Effects of Advertising on College Youth for Buying Two-Wheelers …

Parents of children with attention deficit/hyperactivity disorder: A meta-synthesis, part I
J Corcoran, B Schildt, R Hochbrueckner… – Child and Adolescent …, 2017 – Springer
In 2011 6.4 million children in the United States ages four to 17 years had a diagnosis of Attention-deficit/hyperactivity disorder (ADHD). Quantitative studies have indicated that parenting stress fo.

Marketing of innovations & Innovational marketing
YI Osik, ZN Borbasova, OV Prokopenko, VZ Valeeva – 2017 – essuir.sumdu.edu.ua
Page 1. Karaganda Economic University (Republic of Kazakhstan) Sumy State University (Ukraine) Yu.I. Ossik, ZN Borbasova, OV Prokopenko, VZ Valeeva MARKETING OF INNOVATIONS & INNOVATIONAL MARKETING Teaching manual for students of economic majors …

Embracing innovation: the agile teacher’s DNA
AL Agnew – 2017 – opus.lib.uts.edu.au
Page 1. Anne-Louise Agnew Master of Education . Research February 2017 Embracing Innovation The Agile Teacherss DNA Page 2. ii Page 3. CERTIFICATE OF ORIGINAL AUTHORSHIP I certify that the work in this thesis has not previously been submitted for a …

Consumer’s behavioural patterns: the Romanian tourists
IM Rosca – 2017 – dugi-doc.udg.edu
Page 1. CONSUMER’S BEHAVIOURAL PATTERNS: THE ROMANIAN TOURISTS Ingrid Magda Rosca Per citar o enllaçar aquest document: Para citar o enlazar este documento: Use this url to cite or link to this publication: http://hdl.handle.net/10803/482205 ADVERTIMENT …

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