Gusto Collective, founded in January 2020 and headquartered in Hong Kong with offices in Shanghai and Singapore, is Asia’s first “BrandTech” group specializing in combining technology and storytelling for brand innovation. The company operates across luxury brand management, immersive VR/AR experiences, Web3 solutions, and data-driven marketing, offering services such as NFT creation, metaverse activations, and next-generation digital campaigns. Positioned at the intersection of creativity and technology, Gusto Collective aims to redefine modern branding by delivering interactive, immersive experiences that connect brands with audiences in new and impactful ways.
At the 2022 Digital Entertainment Leadership Forum (DELF) in Hong Kong, visitors were introduced to virtual beings including Alma, a 3D metaverse digital human created by Matrixsense, and MonoC, an art-tech virtual influencer developed by Gusto Collective. Alma greeted attendees at the event entrance, while MonoC was highlighted as an example of how digital humans and virtual influencers are becoming integral to immersive entertainment and brand storytelling.