**2022-2023 China’s Virtual Human Industry: Optimizing Industrial Policies and Promoting Healthy Development of the Industry**
Against the background of increasing demand for entertainment and continuous iteration of AI and other technologies, China’s virtual human industry is developing rapidly, and the upsurge of the Metaverse accelerates the upgrading of the virtual human industry. The data shows that in 2021, China’s virtual human-driven industry market size and core market size will be 107.49 billion yuan and 6.22 billion yuan respectively, and it is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
iiMedia Consulting analysts believe that at present, the virtual human industry still faces challenges such as lack of policy and capital support, immature key technologies, and imperfect talent supply system. The upsurge of the Metaverse accelerates the development of the virtual human industry. In addition to continuing to build a diverse virtual human IP matrix, the company also explores the intelligent and scene-based development of virtual human beings. With the prosperity and development of the pan-entertainment ecology, avatars will emerge in more online scenes such as music platforms, games, and live broadcasts. The Metaverse provides an opportunity for the development of virtual humans, and the commercial value of virtual humans is constantly being tapped and released.
The Core Market of Virtual Humans in China and the Scale and Forecast of Driving Market
According to data from iiMedia Research, the virtual human industry maintains a steady growth trend. In 2021, the market size of China’s virtual human driven industry and the core market size will be 107.49 billion yuan and 6.22 billion yuan respectively, and it is expected to reach 640.27 billion yuan in 2025. and 48.06 billion yuan.
iiMedia Consulting analysts believe that the virtual human image has strong plasticity in product design, combined with cutting-edge technologies such as artificial intelligence technology, it can meet the diverse needs of users in new formats such as virtual anchors, digital employees, and virtual idols. The huge market opportunity promotes the rapid development of the virtual human industry.
Survey of Chinese Virtual Human Fans: Types of Characters
According to survey data, more than 60% of netizens pay more attention to virtual anchors, followed by virtual spokespersons. iiMedia Consulting analysts believe that virtual anchors are releasing huge commercial value. With the rapid development of virtual reality technology, the real-time interaction between virtual humans and users has been strengthened, and virtual anchors and virtual employees among virtual humans have begun to receive higher attention. The imagination of space is further expanded.
Suggestions for the development of China’s virtual human industry
Optimize industrial policies and promote healthy industrial development
In order to further promote the development of the virtual digital human industry, it is suggested to optimize the industrial policy from the following aspects. One is to guide long-term capital, increase financial support for the basic theory and technical systems of virtual digital human development, focus on promoting basic theoretical research, accelerate core key technology research, carry out research on intelligent upgrading of virtual digital human production processes, and simplify production Difficulty, reduce manual work.
The second is to build a digital human-industry-university-research integrated ecological platform, establish and improve the collaborative promotion mechanism of universities, research institutions, industry associations, think tanks, etc., enhance enterprise technology collaboration, product interconnection, and active linkage between upstream and downstream, and strengthen technological breakthroughs and bottleneck breakthroughs , Standard formulation and other aspects of coordination and cooperation.
The third is to strengthen industry docking, actively encourage the integration and development of digital human technology and traditional industries such as finance, cultural tourism, and education, and encourage government departments to take the lead in using virtual digital human to improve business efficiency and management service levels, setting an example for the development of the industry, and creating Good industrial atmosphere.
Accelerate talent training and encourage win-win cooperation
It is necessary to strengthen the construction of talent teams, strengthen the training of reserve talents, and provide more sufficient talent support for industrial development. Build an innovative platform for basic research and interdisciplinary research, and cultivate compound talents with interdisciplinary, knowledge fusion, and technology integration. Encourage scientific research institutions, colleges and universities, and related enterprises to jointly carry out basic knowledge and application training related to virtual digital humans. Encourage cooperation among universities, scientific research institutes and enterprises to build a number of training bases in the field of virtual digital humans. At the same time, encourage domestic and foreign scientific research institutes, enterprises, and industry organizations to broaden communication channels and carry out extensive cooperation to achieve complementary advantages and win-win cooperation.