Virtual YouTubers (VTubers), web video producers using computer-animated avatars, have gained immense popularity in Japan, with over 13,000 VTubers amassing over 2 billion views. The top ten VTubers have over 20 million subscribers combined. Tokyo’s government recognized this trend and appointed three VTubers as official tourism ambassadors, participating in PR videos and tourism promotion events. The rise of VTubers has also led to their appearances on television, further solidifying their recognition in the country.