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Alibaba Digital Media and Entertainment Group introduced its first virtual idol, Leah, during the opening ceremony of the third Beyond Expo. Joseph Tsai, Executive Vice Chairman of Alibaba, emphasized the transformative impact of AI-generated content on the digital entertainment industry, noting the increased efficiency in tasks like campaign poster creation. He highlighted the potential of digital figures as advertising endorsers, which could bypass challenges associated with managing real-life celebrities. However, he also recognized limitations of AI in replicating certain human instincts. Tsai also mentioned the emerging significance of AI in changing the tech industry, especially in the online retail and e-commerce fields. The Beyond Expo is a premier Asian event showcasing latest technologies and trends, and several Chinese tech firms launched new products at the expo.
https://www.yicaiglobal.com/news/20230511-02-alibaba-digital-media-and-entertainment-debuts-first-digital-idol