#deptagencycom
In response to falling brand awareness among Gen Z, Danish audio technology brand, Bang & Olufsen, has launched an interactive campaign titled ‘See Yourself in Sound’, to connect with younger generations. The campaign, created by **Hello Monday/Dept**, uses avatars to visualize individual’s music preferences, taking advantage of the popularity of gaming and the metaverse for self-expression. This move is part of the brand’s strategy to establish a relationship with younger audiences, who are perceived to prioritize experiences over material possessions.