The new Barbie has evolved from being a traditional physical doll to becoming a virtual persona that interacts with her followers on different social media platforms in real time.
Just like human influencers, Barbie shares posts and comments, and even vlogs on YouTube, where she provides life advice and gives viewers a glimpse into her closet. She also participates in trending activities on TikTok, in line with other influencers.
She has millions of subscribers and followers on platforms like YouTube, Instagram, and TikTok, ranking among the most successful virtual influencers globally. In fact, she leverages her online presence to endorse products, a common practice among influencers.
This virtual representation of Barbie extends the traditional idea of brand mascots, creating a more dynamic and interactive persona that can engage with consumers in a more personalized manner. As such, Barbie, in her new virtual form, embodies the characteristics of a virtual influencer.
https://theconversation.com/barbie-isnt-just-a-movie-star-now-shes-also-a-virtual-social-media-influencer-207885