>> Xie-Carson, L., Benckendorff, P., & Hughes, K. (2023). **Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media**. *Journal of Business Research*, *167*, 114149.
>> Xie-Carson, L., Benckendorff, P., & Hughes, K. (2023). **Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media**. *Journal of Business Research*, *167*, 114149.