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**Forms and Korea Tourism Organization Showcase High-Quality Virtual Human ‘Yeoliji’ to Boost Tourism**
On July 24th, it was announced that Forms, a virtual human-specializing company represented by Lee Jung-jin and Sung Hae-won, showcased a high-quality virtual human named ‘Yeoliji’ in collaboration with the Korea Tourism Organization (VISITKOREA).
Forms, the creator of the Hyundai Department Store’s virtual human ‘Gohar’, once again proved their proficiency in virtual human creation with the Korea Tourism Organization’s advanced project ‘Yeoliji’. The Korea Tourism Organization intends to provide tourists with content filled with vivid and natural experiences through the enhanced ‘Yeoliji’.
‘Yeoliji’ is a virtual human character of the Korea Tourism Organization. Her name comes from the Korean word for travel, ‘yeo’ and ‘liji’ from ‘Taekriji’, a geographical book written by late Joseon practical scholar Lee Joon-hwan.
The Korea Tourism Organization is providing a variety of tourism content, including tourism information provision, communication with domestic and foreign tourists, and cultural experiences through the Instagram Yeoliji channel (@lizzie.dayz). She will also serve as a promotional model for various local government events. Content creation is a collaborative effort, with Forms providing the technology and integrated marketing communications company, Doit Company, responsible for planning and filming.
In the future, ‘Yeoliji’ is expected to contribute to the activation of Korea’s tourism industry and attract the attention of global tourists through excellent content.
https://www.venturesquare.net/889620
https://www.venturesquare.net/889620