Artificial Intelligence (AI) has transitioned from basic programming in the 1950s to sophisticated technologies like intelligent search engines, industrial robots, and smart cars. Recently, it has extended its influence into the realm of social media, with the emergence of AI Influencers, also known as AIIs. These human-designed, powered, and controlled virtual influencers have gained significant traction on platforms such as YouTube, Instagram, and TikTok.
AIIs like Ami Yamato, the first Vtuber or Virtual YouTuber, and Lil Miquela, an Instagram-famous AII, blur the lines between reality and digital personas, taking on lifelike characteristics and engaging in activities akin to human influencers. However, their seemingly perfect bodies, identities, and lifestyles are carefully crafted by tech companies, fostering unrealistic expectations and a lack of authenticity.
A survey conducted by Fullscreen TBH Community revealed that 42% of Gen Z and Millennials unknowingly followed an AI influencer, indicating the increasing sophistication of these AI creations. Moreover, followers are often misled into investing emotional energy into these AIIs, creating a sense of self-congruity, a connection between the brand and the consumer, even though these connections are fundamentally inauthentic.
While AIIs are becoming increasingly popular worldwide, there are rising concerns about their potential harmful impact on society. These AIIs are not creators but creations, used by tech companies and brands to influence people and profit from these artificial relationships. Their ability to manufacture authenticity poses significant challenges in a world striving for genuine connections.
https://www.highbrowmagazine.com/24067-ai-influencers-and-issue-authenticity