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Keith Jordan, from **Mastercard** Ventures, discussed the convergence of the digital and physical worlds during his visit to Egypt, highlighting the rise of avatars in the near future. With the aid of augmented reality and smart glasses, he envisions people using personal avatars for real-world transactions, predicting that by 2030, a majority of brand interactions will be managed by these digital entities. As the boundaries between the metaverse and reality blur, he emphasizes the need for robust regulatory frameworks to support this transformative leap.
https://english.ahram.org.eg/NewsContent/3/1239/506963/Business/Tech/INTERVIEW-Digital-avatars-and-AI-to-mediate–of-co.aspx
INTERVIEW: Digital avatars and AI to mediate 85% of consumer brand engagements by 2028 – Mastercard VP - Tech - Business
During his visit to Egypt, Keith Jordan, vice president of innovation for Mastercard Ventures, tackled the impact of disruptive technologies on the market and the expected merging of the online and offline worlds.