#meta_entcom #adasia2023seoulcom
AdAsia 2023 Seoul’s organizing committee has appointed the virtual group ‘MAVE:’ as its Virtual Influencer Ambassador. Developed by **MetaVerse Entertainment**, a subsidiary of Netmarble FNC, ‘MAVE:’ is a collaboration between Kakao Entertainment and Netmarble. Since their January debut, they’ve garnered significant attention, with their debut song ‘Pandora’ reaching 25 million views and achieving a 41 million stream record on Spotify. Nack Hoi Kim, the General Chair of AdAsia 2023 Seoul, believes MAVE: represents the future intersection of human and technology in advertising. AdAsia 2023 Seoul, Asia’s premier advertising and marketing conference, will be held from October 24-27 at COEX in Seoul. This year’s theme emphasizes the shift in advertising from selling to engaging consumers.
AdAsia 2023 Seoul appoints virtual group MAVE: as a virtual influencer ambassador