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An AI pop singer named **Noonoouri** has broken new ground by becoming the first fully AI-created entity to secure a significant record contract with Warner Music. Notably, Noonoouri’s debut single, “Dominoes”, signifies a potential shift in the music industry’s direction. While the character is the brainchild of German designer Joerg Zuber, the revenue generated from its track will be shared between Warner Music, a DJ who collaborated on the song, and Zuber himself.
Introduced in 2018, Noonoouri is not only a digital avatar but has been fashioned with a detailed character biography, hailing from Munich, and active social media presence. Remarkably, upon her digital debut, she also secured a fashion contract with Dior, pioneering the role of a “virtual influencer”. For her music ventures, Noonoouri’s animations are facilitated by a motion capture suit donned by Zuber, and her singing voice is enabled by advanced AI technology. This has resonated with an audience, evident from her substantial following of 400,000 on Instagram.
Behind the digital sensation, there’s a team of 15 individuals, emphasizing that while Noonoouri is a virtual entity, she’s generating employment for real people. However, the AI’s increasing role in music has not been without its critics. The Musicianâ??s Union in the UK is advocating for more stringent legislative measures on new technology, expressing concerns about AI’s potential threats to the music ecosystem. They emphasize the necessity for more robust copyright protections and ensuring fair income distribution if musicians’ creations are utilized for training AI models.
Furthermore, while the entertainment industry has reservations about AI’s potential to supplant jobs, there are undeniable positive breakthroughs. A notable example is the posthumous completion of The Beatlesâ?? final single with AI’s assistance, restoring John Lennon’s voice from a raw demo.
https://www.telegraph.co.uk/news/2023/09/01/watch-first-artificial-intelligence-singer-record-deal/