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**The Rise of AI-Driven Marketing in the Insurance Industry **
In the insurance industry, the use of virtual humans as models for marketing is steadily gaining popularity. Following Shinhan Life and Hanwha Life, Kyobo Lifeplanet Life Insurance has also developed its own virtual model using AI technology for its advertising campaigns.
Hanwha Life introduced its virtual human, ‘Hannah’, last November, marking the first instance in the financial sector to develop a virtual human and secure its own intellectual property rights. Hannah, created using 3D graphics and AI voice technology, represents the MZ generation as a virtual financial planner.
Shinhan Life, in July 2021, introduced a virtual human named ‘Rozy’ as its model. Developed by Sidus Studio X, Rozy’s appearance in Shinhan Life’s advertisements garnered over 30 million views on YouTube, proving the effectiveness of virtual human marketing in the insurance sector.
DB Insurance plans to introduce the industry’s first AI business card for insurance planners, featuring virtual humans based on real video and voice data of the planners.
Kyobo Lifeplanet launched its new brand campaign titled “Making Insurance Simpler” on September 1st, emphasizing its management philosophy of using digital technology to convey the value of life insurance to more people. The campaign features a virtual model developed using the company’s AI technology. Unlike Shinhan Life, Kyobo Lifeplanet’s in-house development of the virtual model led to significant cost savings. The model in the advertisement is characterized by a bright and positive facial expression, and the outfit reflects the brand’s colors. The campaign slogan is intuitively expressed, and the model’s image was refined multiple times to accurately represent a Korean female.
Employees who participated in the development of the advertising model expressed their excitement and pride in seeing the model they created meet customers through advertisements. A representative from Kyobo Lifeplanet emphasized the company’s commitment to supporting creative endeavors of its employees in the future as a leading digital insurance company.
http://www.newsprime.co.kr/news/article/?no=612853
http://www.newsprime.co.kr/news/article/?no=612853