**Dialogue with Top Traders of Virtual Humans: Demystifying the “Meta” Logic of Content IP Operation**
China Net Technology, May 12 (Reporter Wang Hai) The concept of virtual human is currently hot, but it is embarrassing that, as a new species in the virtual world of the metaverse, virtual human can only be temporarily active in the live broadcast window of the Web2.0 version. inside. Just like a person with a scene, a story, and a setting, in a two-dimensional plane world, his hands and feet are bound to be bound.
However, this is only a transition. When the metaverse world is gradually approaching, the virtual digital human will be “unbound”, and it will not be far away.
On May 11, a dialogue on “Virtual Humans” jointly organized by Jingxin Fund, Jinghe Alliance, Xiaguang Club and Yidian Information discussed the future development and hot topics such as Metaverse and Web3.0.
The virtual human race track is still a blue ocean, and the number will exceed that of humans in the future
Xu Anyi’s number of fans on Douyin has exceeded 240,000, and it only took more than a month; “beauty expert who can catch monsters”, the ultra-realistic Liu Yexi’s fans are only one step away from 9 million Haruka; Xijiajia became the virtual recommendation officer of McDonald’s burgers, which contrasted with the McDonald’s store under the naked-eye 3D big screen…
Behind the fervor, a general consensus is that in the future, the number of people living in the virtual world will be much larger than the population on earth. At the end of this century, the population of the earth will reach 11 billion when it enters its peak state, and the peak value of virtual humans will reach more than 10 times. People living and earning money in it will be a super-prosperous scene.
When can virtual people fly into the homes of ordinary people? Guo Cheng, founder and president of STEPVR, said that this requires the maturity of the virtual human industry chain. From the perspective of motion capture technology in the driving link, motion capture technology has been used in the film field for a long time. The earliest is “Titanic”, which belongs to the professional field. “We want to democratize professional equipment and technology, ‘operate for 5 minutes, live broadcast for 5 hours’, build a new infrastructure that produces and drives virtual humans, and empowers everyone with virtual human capabilities.”
In addition to driving, content operation is more important. Liang Zikang, co-founder and CEO of Chuangyi Technology and founder of Liu Yexi, believes that there is a set of logic behind successful virtual human IPs. Liu Yexi fits the Chinese national style and traditional aesthetic labels, from lifelike to advanced and out of the circle. Connecting with emotional content is itself a process of user companionship and growth.
Brand endorsement, live broadcast delivery, knowledge payment… More and more brand marketing has begun to rush, and began to play the idea of â??â??virtual human. Regarding the current exploration of virtual humans in the commercial field, Wu Xuan, chief brand officer of Xiuhong Universe, revealed that consumer goods and fashion brands are more sensitive to virtual humans and metaverse, and have the fastest response. Taking the test results of Lafite red wine, users are very interested in the experience of combining virtual and real, and they also found surprises that exceeded expectations, and found more scenarios and possibilities.
So, what is the future “money scene” of virtual human? In this regard, Guo Cheng is quite optimistic. “The dividends on the track of virtual human live broadcasting are huge. It is still in the blue ocean stage. It is not a question of whether it is too early or not, but whether it will be too late.”
In the future, the style of play will become more diverse, and the “cultivation model” will become mainstream
Under the prosperity of virtual people, forward-looking thinking is required. In the future, it is not just about holding a mobile phone to watch virtual human performances, but how to “link” the new species of virtual human to the world of Web3.0, and then explore new ways to realize the whole chain from content IP, user interaction and operation, and realization. underlying logic.
When that day comes, many traditional endorsement, delivery, offline activities and other modes will become less sexy, and the style of play will become more diverse. Liang Zikang gave his own prediction, “The world view of virtual human in the future will not be defined by a platform or an institution. The initiative of participation is in the hands of users, and it must be from companionship and growth to ‘development mode’, which will be determined by users. To cultivate, operate and co-create, this requires more emotional empowerment.â?
Moreover, virtual people not only exist in the virtual world, but also take to the streets to collide with people in real life. Hu Xianlong, vice president of augmented reality manufacturer Nreal, gave another perspective. He revealed that some offline theme parks have begun to upgrade and lay more AR interactive scenes. A wizard-shaped AI guide virtual human will walk up to you and interact and communicate with users, which is much more interesting than boring voice guidance and explanations.
“It can be expected that the Metaverse must be a world of virtual humans, and the Web3.0 version of ‘Tik Tok’ will grow in it.” Guo Cheng, founder and president of STEPVR, said that it is just a live broadcast scene, it will happen Subversive change.
“The world of Web 2.0 is fragmented, and it is difficult to construct and present a complete story.” Wu Xuan’s point of view is also quite sharp, “Pingtou brother on Douyin has 8 million fans, and the creator is in the animation film IP. The field has a lot of accumulation, but if you want to easily get the traffic of Douyin, it is not that simple. This requires the empowerment of technology, and even supplemented by the injection of Web3.0 mechanisms such as DAO, to take a new path of co-building IP , users will also express recognition in new ways and get corresponding value.â?
How far is the metaverse? The industry tipping point has arrived
Since virtual humans will be of great use in the Web3.0 era, how long will it take for the metaverse world we are looking forward to arrive? Faced with this torture, several big names in the conversation gave different judgments.
Hu Xianlong believes that it should take about 10 years to look at the evolution cycle from PDA to smart phone. Guo Cheng is more optimistic, “The VR and Metaverse industries have reached a critical point. As long as the price is right and the right equipment comes out, it will explode quickly. We have great confidence that it will come to us within three years. .”
There is a process of intergenerational update. Now people generally use smartphones, the metaverse era will be a new form of terminal, a unified device that can help users restore the “five senses” of vision, hearing, smell, taste and vestibular sense.
In order to allow more individuals and families to access, STEPVR has been working in the fields of laser positioning, force feedback, and motion capture technology for 9 years, and has done almost all the technologies and products involved in VR.
“During this process, we firmly believe in two points. One is to work hard to create miracles. As long as the accumulation time is long enough and the right things are done, there will always be good results; the other is to run small steps and put products into the market by trial and error. , make a way out.” Guo Cheng believes that the outbreak period may be within a year or two.
Guo Cheng revealed that STEPVR will release a device similar to the one in the movie “Ready Player One” this year, and it will enter homes, communities, and shopping malls. This will be a rare machine in the world that can support the walking experience of the metaverse. $2000. Before the launch of the 2-square-meter small space home Metaverse equipment, STEPVR has already completed the layout of the large space VR e-sports hall, and has set up 200 stores across the country, with a scale of 1 million users.
“Run in small steps”, let a batch of “seeds” try early adopters, and when the real Metaverse login portal device is unveiled, more people can come in.
“There has always been a view in the VR field that content limits the maturity of technology, which makes content too heavy.” One of the most frequently played games on the battlefield in the future was made by a team of less than 5 people. Completed in three to four weeks. Like PVP CS and MOBA battle games, consumers are not aware of the fineness and details of the screen, because they experience the competition and the tension, excitement, and collaborative combat experience of the entire sense of substitution. “Guo Cheng believes that this is an industry-wide “misunderstanding”.
Hu Xianlong is not worried that the content side will be delayed. In the future, AR and VR equipment will be integrated, and VR will mature five years earlier. Once the metaverse mature equipment appears, the virtual human industry will rise, and the content that has been worried about in the past will increase rapidly, and the speed will be beyond imagination.
Now is the stage of laying the foundations of the Metaverse. As long as the infrastructure is laid across a critical point, an explosion will become inevitable. At that time, virtual talents are truly returning, and they will be like a duck to water.
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