**Eastsoft to expand virtual human business, join forces with n.CH Entertainment**
*Eastsoft, a company specializing in artificial intelligence (AI) services, announced on the 31st that it had signed an MOU with n.CH Entertainment to develop a virtual human entertainer.*
Eastsoft has expanded its virtual human business to actors and models, following the existing announcers, instructors, and singers. Earlier this year, the company announced that it would specialize in the virtual human agency business as its core business.
n.CH Entertainment, which signed a business agreement with Eastsoft, was established by Changhwan Jung, general producer, who served as CEO of SM C&C, and is expanding its business by recruiting promising talents from audition programs.
The agreement, which was held at the headquarters of Eastsoft with the representatives and officials of both companies in attendance, aims to promote the production and joint business of virtual human entertainers who will be active on online platforms and metaverses.
At the signing ceremony, the two companies not only cloned existing entertainers to make them virtual humans, but also agreed to promote a joint project to showcase a completely new virtual human entertainer.
The joint project is to create and commercialize a new virtual human-based IP jointly by both companies. decided to use
In addition, for the success of this project, the two companies will continue to cooperate in various ways, such as conducting additional filming of celebrities under n.CH Entertainment in a studio dedicated to Eastsoft for the purpose of securing refined AI learning data necessary for producing high-quality virtual humans. .
Jung Sang-won, CEO of East Soft, said, “I have worked in various fields such as singers, actors, and models.
Through a business agreement with n.CH Entertainment, which has secured IP, we have further materialized our virtual human agency business. We will quickly systematize the service system as well as technology advancement so that we can make it happen.â?
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