**OXYZ3 Completes Angel Round Financing, Exclusive Investment from Next World Culture**
36æ°ª was informed that the digital entertainment creation team â??OXYZ3â? (hereinafter referred to as â??Axis Factoryâ?) has recently completed the angel round of financing . The virtual human ecology company “Next World Culture” (hereinafter referred to as “Next World”) exclusively invested in the company.
Although Next World is also a newly established startup company, it is very popular in the investment and financing circle and has completed its A3 round of financing in February this year. The company’s investors include Sequoia China, NetEase, Genesis Partners CCV, Shunwei Capital, Dynamic Domain Capital, etc. The next generation’s investment in the shaft factory is the first investment made by the company as an owner.
The main business of the shaft factory is to exclusively create a national style sci-fi series IP called “New Wulin”. It is a virtual world of performances, exhibitions, social and game-like experiences.
“We want to make a ‘music river and lake’ with the theme of national style science fiction in the virtual world. In this music river and lake, we will build artistic creation for musicians as part of the virtual world, and everyone can use gamification to go to the virtual world. Feel the music in here.” said Chen Chenchen, founder of Axis Factory. He himself has a rich experience in music, art, comics and other fields, and is an entrepreneur with an artistic background.
According to Chen Chenchen’s plan, in “New Wulin”, according to the different music styles, Axis Factory will tailor the music world for musicians and establish an exclusive music school. The Axis Factory team will use the high-precision unreal grid to design the virtual world according to the musician’s style. The virtual world of ballads can be poetic and natural, and the virtual world of electronic music can be sci-fi cool.
The world is built, and the next step is the cloud performance. “New Wulin” has set up virtual seats online, and the audience can directly enter “New Wulin” through the link without downloading the program. Each audience can set up their own exclusive avatar and manipulate the avatar to run and jump in the virtual world just like playing a game. You can wave a virtual cheering stick here just like attending a music festival, and you can also get an exciting experience that is rarely seen in offline music festivals, such as actually rushing to the virtual stage to get up close and personal with the virtual avatar of the star.
The Axis Factory team hopes that the “New Wulin” cloud performance is not just an “online re-enactment” of the music festival. They hope to make virtual activities rationalized, story-based, and stereoscopic, such as design, starting from visual, musical, performance, and experience design. Ritual scenes and events such as “Five Wonders”, “Huashan On Sword”, and “Wulin Conference” allow the audience to continue to participate in the interaction.
In May of this year, Axis Factory and UUBIK, a brand-new digital entertainment brand under Next World Culture, completed the first limited public beta “Fault Quartet” of “New Wulin” together. The first public beta invited the singer-songwriter Qian Zhenghao of the Z generation, China’s first virtual DJ-Purple under Next World Culture, and the spice SPIICE band that entered the 2.0 generation.
The main stage presents arch bridges, floats, pavilions, screens and other elements of national style, as well as thousands of Buddha caves, four statues of gods, giant statues fighting and many other spectacle scenes in line with traditional Chinese aesthetics. On the day of the performance, the admission qualifications were controlled, and 300 people entered the virtual world for an immersive experience, and the multi-platform live broadcast exceeded 300,000 people.
â??There is no limit to the number of people that can be covered by the live broadcast, but we carefully controlled the number of people who can enter the virtual site in the first event, because it is still in the stage of technical stress testing. We will continue to follow the cloud service in the future. Commercial test servers can carry the maximum load, and gradually lower the entry threshold in subsequent activities.” Chen Chenchen said.
The current profit model of the shaft factory is mainly To B, and the company can provide a complete set of solutions for online performances. In addition, Chen Chenchen is also considering to try the To C mode in the future, such as opening virtual tickets, selling virtual aid items, and opening rewards.
In addition to virtual gigs, Axis Factory also experimented with virtual fashion. For example, in the first public beta, the axis factory co-branded the jewelry brand, and the new products that have not been launched will be presented in a giant dynamic in the virtual exhibition hall, and displayed in the form of virtual collections. By collecting and casting, players can receive virtual collections and corresponding entities sent by the brand side at the same time.
Regarding this round of financing, Chen Chenchen said that this round of angel financing from Next World Culture is an important help for the team to launch the “New Wulin Virtual Performance IP”. After the financing is completed, the axis factory plans to increase its production capacity, and normalize the construction and expansion of the “New Wulin” virtual world in the next year, and run through the process of cooperation with artists. sect”.
It has been confirmed that folk singer Chen Hongyu will join hands with Xinwu Lin to create a performance that takes place on the Erguna grassland in the virtual world. Different from the science fiction game aesthetics of the public beta, “Zhongfang Era” will be more in line with Chen Hongyu’s music style and scene expression.
Chen Yan, founder of Next World Culture, said: “The new martial arts built by the Axis Factory organically combines Chinese culture and the concept of the Metaverse, creating a unique open world of local digital entertainment, and at the same time providing the virtual human industry needs. Important application scenarios. We are very much looking forward to the shaft factory to cooperate more with the next world and industry partners, so that people, goods and fields in the digital world can truly connect and flow.â?
https://dailyclipper.net/technology/2022/07/26/360795/