**The virtual human ‘Witi’ belongs to Shinsegae… Full-fledged activity as a professional baseball pitcher**
Shinsegae Group announced on the 9th that the virtual human ‘YT’ (YT) will start as the first pitcher in a professional baseball game on the 10th and will start full-fledged activities as a member of the group.
YT is a virtual human created by Shinsegae and Pulse Nine, a graphic specialist, and its name means ‘Young Twenty YT’.
In March, he started his Instagram activity without announcing that he was a member of the Shinsegae Group, and gathered 20,000 followers in four months.
He was also selected as an advertising model for Samsung Electronics, Maeil Dairies, and Paris Baguette.
Shinsegae plans to expand the activities of Waite, starting with the first pitcher in the match between SSG Landers and kt wiz to be held at SSG Landers Field in Incheon on the 10th.
To announce that he is a member of the Shinsegae Group, he set his first stage of activity at SSG Landers Field.
This is the first time that a virtual human, not a real person, has pitched a pitch, and instead of a mound, it appears on a large electronic display and throws a pitch.
YT also plans to work as a project model for W Concept, a subsidiary of Shinsegae Group, as a live broadcast show host, and collaborate and advertise with other brands.
Shinsegae Group Vice Chairman Jung Yong-jin also posted a photo of himself with Waitee on his Instagram the day before to promote Waitie.
Kim Sang-hyeon, head of Shinsegae Group’s Creative Lab, explained, “YT is a new content experiment for Shinsegae Group that pursues ‘retail + entertainment’.”
https://www.hankyung.com/economy/article/202208098088Y