**Siku Media releases the first virtual digital human “Lingxi”, which aims to discover the beauty of national style and culture**
August 4, 2022 is the traditional Chinese festival Qixi Festival. THINKPARK Communication officially released the first virtual digital human “Lingxi”. “Lingxi” is the meaning of Qixi Festival. Taking the “spirit” of the national style and culture, Qixi Qiqi’s beautiful vision of only striving for “Xi”, with Chinese culture as the background, has officially entered a new era of virtual digital people. Based on the strategic positioning of “Guofeng girls discover the beauty of Chinese culture”, explore more possibilities of Guofeng culture in the digital world.
Build a digital human metaverse and create a new vane for the virtual market
The market value of virtual digital human is constantly highlighted. Since the birth of the world’s first virtual singer, the virtual digital human industry has been in constant evolution, going through four stages of budding, exploration, primary and growth. Enterprises have entered the virtual human market, and more and more brands have rejuvenated their brand vitality by launching various forms of cooperation with digital human beings.
The emergence and application of virtual humans have brought more possibilities for marketing and market cooperation. Many brands have begun to use virtual digital humans as brand spokespersons, and many tourist cities have begun to use digital humans to speak for their cities. On the one hand, while reducing the risk of corporate propaganda, it has an in-depth insight into the young audience. On the other hand, this also indicates that there are multiple possibilities for the identity of the virtual digital person, which not only has brand identity (brand spokesperson, brand promotion, cross-border co-branding), commercial value (As a third identity to cooperate with partners), it also has service attributes (cooperation between cultural and tourism scenic spots).
As a Metaverse marketing service provider and a Metaverse ecological partner, Siku Communication has the technical strength and successful case of brand cooperation in creating virtual digital human IP, and has mature practical ability in the creation of virtual assets and immersive marketing space, effectively Realize the deep connection between the brand and the audience in the metaverse ecology.
Establish a brand and communicate with consumers to achieve a younger brand language
Virtual digital people, to a certain extent, have built a new bridge between brands and young consumers, carrying the responsibility of concretizing brand image, rejuvenating brand language, diversifying brand channels and normalizing brand exposure. As far as brands are concerned, virtual digital people IP is the personification of brand culture, and it is the inevitable mission of the brand to communicate with the audience in a more innovative form of brand expression. At the same time, virtual human can assume the changeable and innovative roles, which also provides many possibilities for various online and offline applications of the brand.
Digital Human Lingxi is born from time to time and loves the inheritance of national style and culture
The virtual digital human “Lingxi” not only retains the spiritual core of Chinese culture for five thousand years, but also extends the expression of the pursuit of beautiful things with emerging digital technology. From the perspective of a national style and culture discoverer, “Lingxi” constantly learns and experiences, constantly thinks and explores the beauty of Chinese culture, shoulders the mission of inheriting the national style and culture, and puts out the quintessence of the national essence, traditional culture, historical intangible cultural heritage, and folk customs that have faded out of sight. The sparkle brought back to our field of vision again.
Siku Media releases the first virtual digital human “Lingxi”, which aims to discover the beauty of national style and culture
With the help of the tide of the times, Thinku Communication is in the process of continuing to start the construction of metaverse marketing business, including virtual conferences that have realized brand cooperation, since July 12th, the self-owned health category jointly released with Yaojing platform IP “Youth of Youth” Metaverse Space “Mountain in Art Museum” as an example of game-style exhibition experience, as well as virtual concerts in parallel with current digital entertainment and other marketing scenarios that combine reality and reality.
With the release of the virtual digital person “Lingxi”, Thinku Communication marks the official layout of the Metaverse marketing strategy. It will plan to realize the full-scene experience ecology in the next step, and enter the Metaverse marketing together with the digital person “Lingxi”, and share with the brand together. Build a mirror fusion of reality and virtuality, and lead users to participate in online and offline experience across time and space. With the advent of web3.0, we will explore and realize the collision of creativity and technology in the metaverse ecology together with our partners, and we are full of imagination and confidence in more possibilities of the future metaverse.
https://news.tom.com/202208/4896834595.html