**Studio Zanybros is starting to create a virtual artist.**
On the 27th, Zanybros announced, “We have signed a virtual artist co-production agreement with Innerverz, an AI startup that has recently excelled in the production of digital human content.”
Zanybros signed a business agreement with Innerverz under the observation that the global digital human avatar market will grow to $500 billion by 2030 (as a result of Emergen Research, a market research firm), and various IP (intellectual property) businesses through virtual entertainers to expand the area.
Immediately after contracting with Innerverz, Zanybros started a plan to make the virtual artist in the video stand out the most by using the know-how of producing music videos for numerous K-pop artists. In particular, it is expected to create elastic synergies between entertainment companies and the AI â??â??market through a business agreement with Innerverse, which has a number of Seoul National University/KAIST doctoral-level research personnel and has digital human production AI technology specialized in content production.
The newly produced virtual artist will be showcased through music videos, movies, and dramas produced by Zanybros. It will also appear in the multiverse world of Alexa, a singer belonging to GB Label, a subsidiary of Zanybros.
On the other hand, Zanybros is not only producing music videos, but also showing prominence in various video fields such as the recently released movie ‘Seoul Ghost Story’, Netflix’s ‘Urban Ghost Story’, and OTT Wave original content. In the large-scale contest ‘American Song Contest’, they became the first K-pop artist to win the American contest and gathered a lot of attention. Thanks to his popularity, Alexa is set to perform in eight US cities.
https://www.etnews.com/20220929000238