**’Virtual singer’ in the ‘virtual model’ activity is depressed… What is the story behind the summoning of cyber singer ‘Adam’ 20 years ago?**
*’Avatar Singer’ remains in the 0.8% level despite investment of 15 billion won… Virtual humans Rosie and Lucy are very active*
While ‘virtual models’ are playing an active role, ‘virtual singer’ is attracting attention because it is not well received by the public.
‘Avatar Singer’, which is currently airing on MBN, is a concept in which virtual characters perform on stage instead of real singers. The production cost of Avatar Singer is said to be 1 billion won per episode, or about 15 billion won, and despite the huge production cost, the viewership rating is still in the 0.8% range.
Viewers are pointing out that it is a mystery entertainment that matches a real singer through an avatar, but the quality of the avatar production is too low and interest is low.
In particular, he showed a cold reaction, saying, â??I prefer the cyber singer Adam 20 years ago.â? Adam is a cyber singer who appeared at the end of the century ahead of the beginning of the millennium and caused a great sensation in the music industry of the time. He drew attention for his resemblance to actor Won Bin.
Adam continued his activities with the 1st album ‘Love that is not in the world’ and the 2nd album ‘Wish’, but at the time, due to the limitations of technology and capital, his activities abruptly ended. Rumors circulated that ‘he died of a computer virus’ because of Adam’s sudden cessation of activities.
Some netizens commented, â??Iâ??m not as good as Adam who is 20 years old, but will I succeed?â?, â??The graphics look like characters from an anime dance screen in a karaoke room in the early 2000sâ?, â??I just realized that Adam was greatâ?, â??Adam was awkward, but It was worth the first try. However, 20 years have passed and there is no developmentâ? and â??I invested 15 billion won, but the quality is disappointingâ?.
Although they are ignored on stage, virtual humans continue to be active in the advertising world. ‘Rosie’, a virtual human who became a hot topic after appearing in Shinhan Life’s advertisement, is a character with a unique fashion and free-spirited and sociable personality, and has more than 100,000 Instagram followers. Amorepacific also used Rosie as a social media influencer for ‘Hera’ and conducted a sponsored advertisement.
The fashion brand ‘The Edge’ launched by CJ OnStyle conducted a collaboration with the virtual influencer ‘Louis’ in August last year. Lotte Home Shopping even developed its own virtual human ‘Lucy’ in September last year.
The advancement of virtual humans to the stage continues. Rosie released a sound source in February this year and officially debuted in the music industry as a singer. His debut song was produced by Vanilla Man Jeong Jae-won, who was in charge of producing the album of Bolbal’s teenage years.
Smilegate released a new song by virtual artist Yuah Han, co-produced with Giant Step, a real-time content solution company, in April.
On the 6th, Kakao Entertainment announced that the virtual idol debut survival show ‘Girl Reverse’ (RE:VERSE) will be released on November 28th.
Kakao TV Studio’s CP Cho Wook-hyung and CP Park Jin-kyung are in charge of general directing, and PD Son Su-jeong and Jo Joo-yeon PD are in charge of directing. It is an aspiration to create realistic content using virtual reality (VR) technology such as motion capture.
Girl Reverse is a survival entertainment show in which 30 members of a real world K-pop girl group compete for an idol debut opportunity in the virtual world ‘W’. Participants compete by showing their talents and charms as stars as well as dancing and singing skills through new virtual characters while hiding their identities in the real world.
If selected as the final debut member, they plan to release a new song as a virtual idol group and meet their fans. Viewers’ votes will be reflected in the survival process until the final debut member selection, and voting will be held on Kakao Page.
The TV Chosun program ‘Ava Dream’ prepared a stage for the late actress Kim Ja-ok and her husband Oh Seung-geun to meet. Ava Dream is a metaverse AI (artificial intelligence) music show featuring a virtual avatar (virtual human) on stage. made up Earlier, the late Avatar Kim Seong-jae and his younger brother Seong-wook Kim had a joint stage.
Regarding this, opinions such as “The appearance of a virtual human is not awkward in a photographic image or a short advertisement video, but the awkwardness is evident on a stage that appeals to emotions and requires a rich expression” and “a higher quality is needed”, etc.
Some netizens commented, â??It should be as natural and delicate as the game graphicsâ?, â??If you want to have a different identity from the comics and game avatars, you need to make it betterâ?, â??Still, more interesting content seems to come out after several attemptsâ? seemed
https://weekly.cnbnews.com/news/article.html?no=145876