**Shandong Radio and Television Station initiated the establishment of “Shandong Radio and Television Metaverse Innovation Laboratory”**
Recently, the “Shandong Radio and Television Metaverse Innovation Laboratory” initiated by Shandong Radio and Television Station, Chinese Academy of Sciences, Tsinghua University and other units was formally established, aiming to combine first-class production, learning and research resources at home and abroad to create product development and application promotion of Metaverse technology platform, develop the digital cultural economy, and empower real enterprises.
“Shandong Radio and Television Metaverse Innovation Laboratory” has launched a series of innovative products based on Metaverse technology, including hyper-realistic digital twin space, high-simulation super-realistic digital human, functional digital human (digital staff, digital customer service), Metaverse Conference , Metaverse Exhibition, Metaverse Party Building, Metaverse Concert, Metaverse E-commerce Store and other Metaverse space products, and provide customers with services such as creative planning, design and production, execution, operation and maintenance of digital humans and Metaverse products.
Shandong Radio and Television Station initiated the establishment of “Shandong Radio and Television Metaverse Innovation Laboratory”-DVBCN
Shandong Radio and Television Station stated that the purpose of leading the establishment of Shandong Radio and Television Metaverse Innovation Laboratory is to build a first-class digital cultural and economic platform with partners, driven by technology, industry-oriented, and market-oriented. Throughout the country, the advanced metaverse technology will be introduced into Shandong with fast speed, preferential price and high-quality service, serving governments at all levels and various enterprises, promoting quality improvement and efficiency, industrial transformation, accelerating the conversion of old and new kinetic energy, and realizing high-quality quality development.
Founding units include: Shandong Radio and Television Station, Beijing Institute of Science and Technology Innovation and Development, Chinese Academy of Sciences, and Zhejiang Digital Content Research Institute, Chinese Academy of Sciences. Academic support units include Metaverse Culture Laboratory, School of Journalism, Tsinghua University, School of Journalism and Communication, Nankai University, Communication University of China School of Design Thinking;
The governing units include: first-line institutions and companies in the domestic digital human and metaverse industries, they are **Beijing Aoding Information Technology Co., Ltd.**, Beijing Yuanyi Imagination Technology Co., Ltd., Beijing Qingbo Intelligent Technology Co., Ltd., Zhongke Qimeng (Beijing) Technology Co., Ltd. Co., Ltd., Huawei Cloud Computing Technology Co., Ltd., Shiyou (Beijing) Technology Co., Ltd., Ink Universe (Beijing) Technology Co., Ltd., Beijing Juli Dimension Technology Co., Ltd., a bit like (Tianjin) Technology Co., Ltd.
Shandong Provincial Association for Science and Technology was invited as the guiding unit, and Shandong Yiqianhe Digital Technology Co., Ltd., a subsidiary of Shandong Radio and Television Station, was responsible for the daily operation of the laboratory as the executive unit.