**Combining virtual and real, linking to the future, the 2023 ChinaJoy digital human exhibition area is now attracting investment!**
In the past two years, digital humans under the concept of metaverse have risen rapidly. Concerts, variety shows, endorsements, catwalk shows, talk shows, short dramas, live broadcasts… the virtual digital human with eighteen martial arts skills has attracted hundreds of millions of traffic attention, enterprise focus, and capital pursuit. With the rapid increase of Chinese people’s demand for digital life under the superimposed epidemic situation, as well as the application of smartphones and consumer-grade VR hardware, the development of the digital human industry has begun to enter the fast lane, and multiple platforms and companies have deployed one after another; the number and amount of related investment events are also very high. Strong evidence. According to incomplete statistics, from January to September 2022, a total of 22 related investment and financing incidents occurred in the field of “virtual human”, compared with 25 incidents in the whole year of 2021.
Since 2021, major companies have deployed virtual digital human tracks one after another. HUAWEI CLOUD released the first virtual digital human “Yunsheng” for the first time. At present, “Yunsheng” has joined HUAWEI CLOUD as a new employee; Xiaohongshu launched the “Trend Digital Era” plan to promote a group of virtual digital human beings as bloggers Notes; Station B has set up a special section for virtual anchors; Hunan Satellite TVâ??s Xiao Yang appeared on the TV screen as the first virtual anchor; OPPO released the first virtual digital human Xiaobu; Numerous Homo sapiens; foreign Nvidia even “secretly” created a miniature version of Huang Shixun – a virtual digital human Toy-Me. All this information reveals that the virtual digital human market is continuing to heat up.
Digital Human Definition
American writer Neal Stephenson (Neal Stephenson) created two concepts in his science fiction novel “Snow Crash” published in 1992: Metaverse and Avatar. “Virtual clone” has been developed in China so far, and has a broader name: “Virtual Digital Human” (Metahuman), which is regarded as the entrance for people to enter the virtual “metaverse” in the future.
At present, the more official definition comes from the “White Paper on the Development of Virtual Digital Humans in 2020” report first released by the China Artificial Intelligence Industry Development Alliance. The report mentioned that a virtual digital human refers to a virtual character with a digital appearance, which will rely on display devices to exist, and has a human appearance (looks like a human), human behavior (can speak, raise hands, make faces) and human thoughts (able to communicate with others).
Digital Human Classification
There are many classifications of digital humans: technically, they can be divided into two categories: intelligent drive and real person (middle man) drive. In terms of applications, there are three categories: identity type (such as real person virtual avatar), service type (such as virtual employee), and performance type (such as virtual idol).
In the “2021 China Virtual Digital Human Influence Index Report”, the currently most widely used and popular virtual digital human in China are divided into three categories: virtual idols, virtual anchors, and virtual employees, and are analyzed and evaluated. With the expansion of application scenarios, the classification will continue to expand in the future.
1) Virtual Idol
Definition: Appear as an “entertainer” such as a singer, actor, model, Internet celebrity, game master, etc., with a distinctive personality and talent setting, active on major social platforms, video platforms, variety shows, etc., through the accumulation of traffic and popularity to go Get more “jobs” for virtual digital humans.
Operation method: Similar to real-life artists, people are operated through “works” such as songs, still photos, and short plays.
The main representatives: Luo Tianyi, Liu Yexi, Lingling, Mei Shitian and so on.
2) Virtual anchor
Definition: The “hosts” of the virtual world include virtual hosts and virtual reporters of major media on the professional track; while the virtual UP hosts who are active on the video platform are operated by individuals or enterprises, and the number is huge.
Mode of operation: Intelligent driving and real-life driving appear alternately, professional tracks are mainly news broadcasts, and video platforms are mainly live streaming.
Main representatives: Xiao C of CCTV, Xiao Ze of Xinhua News Agency, Guoguo of People’s Daily, Xiao Yang of Hunan Satellite TV, etc.
3) Virtual employees
Definition: Launched by the enterprise, as the “digital employee” of the enterprise, to display the enterprise’s products, services, and culture to the outside world. One type mostly appeared as “smart customer service”, while the other type began to independently “attract fans” on social and short video platforms in the form of idols and celebrities.
Operation mode: enterprise virtual brand officer, image spokesperson, intelligent customer service, etc.
Main representatives: AIYA of Baixin Bank, Harbin Beer Hajiang, OPPO Xiaobu, etc.
Join hands with ChinaJoy to help digital human application scenarios break the circle
In 2021, the Digital Human Work Committee will join hands with ChinaJoy to set up a digital human exhibition area at the ChinaJoy exhibition site, truly breaking the dimensional wall of digital human applications, and experiencing the brand-new digital entertainment interactive experience brought by technology. The Digital Human Working Committee and the organizer of ChinaJoy set up a special “Digital Human Exhibition Area” in the BTOB exhibition area of â??â??Hall W5, and attracted benchmarking enterprises such as Tencent, Baidu, Alibaba, Pudong Development, NetEase, Sogou, SenseTime, Huya, and Lingyunguang to make their appearances. The scene was unprecedentedly grand and exciting.
2023 ChinaJoy digital human exhibition area, investment is hotly opened!
Exploring the digital human commercialization model is an eternal proposition for the sustainable and healthy development of the digital human industry. How to combine it with application scenarios and open up the business chain has always been the most concerned issue for enterprises. The 20th ChinaJoy Digital Human Exhibition Area in 2023 will fully display the industry’s cutting-edge digital human production technology and a variety of application scenarios. With ChinaJoy as the fulcrum, it will leverage the digital entertainment application market such as hundreds of billions of games and live broadcasts. At present, the 2023 ChinaJoy digital human exhibition area is hotly registered, and the benchmarks are gathered, so stay tuned!
To learn about the specific participation and sponsorship details of ChinaJoy in 2023, or for other cooperation contacts, you can consult the staff of the organizer
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