**Procedural Facial Animation**
*This diagram is a tentative comparison of #syntheticmedia with 3D models, in terms of “procedural facial animation”. [Speech Graphics](https://www.speech-graphics.com/) would be the gold standard in procedural facial animation. Competitors of Speech Graphics include [JaliResearch](http://jaliresearch.com/) and [NExT Studios](https://www.nextstudios.com/). These services generally use speech to facial behavior (audio2face), in other words for people driving them. However, the new synthetic media use text input instead. (Chatbots would generally use text input, not voice, to drive facial behavior.) However, there appear to be no examples yet of text driving real-time synthetic media. (There also seem to be no examples of voice driving synthetic media in real-time, which would be a form of digital puppetry.)*