Qilu Evening News and its platform Qilu Yidian have become active players in China’s digital human sector, producing AI-driven anchors, cultural avatars, and immersive digital broadcast services. Their initiatives include publishing the China Digital Human Development Report (2024), highlighting industry trends; launching ultra-realistic AI anchors for events such as the China Digital Summit and the Qilu Auto Show; creating digital hosts like “Xuanxuan,” “Xiaoshan and Xiaoshui,” and “Kong Xiaoli” for cultural and ecological storytelling; and introducing specialized roles such as digital doctors for health communication. These digital humans are applied across cultural festivals, ecological campaigns, healthcare, transport hubs, and business information services, reflecting Qilu’s push to merge media, AI avatars, and public engagement.
Qilu Evening News (qlwb.com.cn) and its platform Qilu Yidian run the “Yidian Tiancheng Digital Human Platform”, a comprehensive AI-driven solution for media, government, commerce, and cultural services. The platform supports ultra-realistic digital anchors, 1:1 reporter avatars, and specialized roles such as AI doctors, enabling efficient news reporting, public engagement, and health communication. It powers Shandong’s first digital anchor team, integrates AIGC-based content creation, and develops cultural avatars like Qi Feng and Lu Yun for storytelling and international outreach. By merging media with digital human technology, Qilu positions itself as a leader in AI avatars and immersive communication.
The Yidian Tiancheng Digital Human Platform, developed by Qilu Evening News and Qilu Yidian under Shandong Digital Culture Group, is an all-in-one AIGC digital human system powered by large-scale media AI models. It provides full-chain solutions for news broadcasting, e-commerce livestreaming, brand endorsements, event operations, and digital IP creation. The platform enables ultra-realistic 3D avatars, AI anchors, and customized roles such as doctors and cultural ambassadors, supporting both internal media production and external applications in government, business, and public services. Alongside companion products like Yidian Tianyuan (metaverse), Yidian Tianji (media model), and Yidian Tianyan (content risk control), it represents a flagship initiative integrating media, AI, and immersive communication to advance digital culture and engagement in Shandong and beyond.