Google Power Search (2011) .. by Stephan Spencer @sspencer
Table of Contents
Chapter 1 Refining Your Searches
- Multiple Words
- Case Insensitivity
- Superfluous Words
- Exact Phrases
- Word Order
- Singular Versus Plural
- Wildcard
- Number Range
- Punctuation
- Accents
- Boolean Logic
- Stemming
- Synonyms
Chapter 2 Google Search Operators
- filetype:
- site:
- inurl:
- allinurl:
- intext:
- allintext:
- intitle:
- allintitle:
- inanchor:
- allinanchor:
- daterange:
- related:
- info:
- link:
- cache:
- define:
- stocks:
- {area code}
- {street address}
- {mathematical expression}
- {package tracking ID}, {flight number}, etc.
- {time in location}
- {weather in location}
- {movies in location}
- {flights to/from location}
Chapter 3 Initial Market Research Using Google
- A Search for Market Research in the Food Industry
- More Searching
- Alternative Date Range and Sorting Method
- Finding Documents People Thought Weren’t Public
- Key Features of the Google User Interface
- Other Google Interface Features
- Teasing Out More, Better Data
Chapter 4 Understanding the Breadth and Depth of Google, Inc.
- Google Tools and Services
- Applying Google’s Tools
- Making Your Desktop More Efficient
Chapter 5 Forming a Good Research Strategy
- Choosing the Right Tool for the Job
- A Market Research Scavenger Hunt
- The Path to Google Greatness
Chapter 6 The Technical Side of Web Research
- SEO for Firefox
- Advanced Query String Parameters
- Adding Omitted Results
- Finding People to Link to You
- Reducing the Result Set When Testing For Indexation
- Monitoring Incoming Links and Measuring Anchor Text Strength
- Checking Image Indexing
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