A Profile of Aline Izo: Her Role and Impact in the Success of Virtual Influencer Lu do Magalu


A Profile of Aline Izo: Her Role and Impact in the Success of Virtual Influencer Lu do Magalu

Aline Izo is a distinguished professional in the field of social media and digital marketing, renowned for her pivotal role in the evolution and success of Lu do Magalu, the virtual influencer for Magazine Luiza, one of Brazil’s largest retail companies.

Her journey with Magazine Luiza spans over 15 years, where she currently serves as the Social Media Manager. Aline’s career at the company has been marked by a significant progression through various roles, each contributing to her deep understanding of digital marketing strategies and brand development. Her expertise has been crucial in shaping the character and narrative of Lu do Magalu, effectively making Lu one of the most followed virtual influencers globally.

Aline’s accomplishments include the prestigious Cannes Lions awards, where she was recognized for her outstanding work in social media and influencer marketing. In 2022, she won the Cannes Lions for Social Media and Influencer, and in 2023, she was awarded a Silver Lion for Creative Effectiveness. Additionally, her achievements at the Global Best of the Best Effie Awards for Social Media further underscore her proficiency and innovative approach in the field.

Her approach to social media management at Magazine Luiza is holistic and strategic. Aline oversees the content strategy across various platforms, including Facebook, Twitter, Instagram, YouTube, TikTok, and Kwai. Under her leadership, her team focuses on creating compelling storytelling, fostering community engagement, executing real-time marketing actions, and nurturing relationships between the brand and its audience.

In the early stages of her career, Aline worked at Ogilvy Brasil as an Account Assistant, where she was involved in campaigns for Magazine Luiza. This experience provided her with a foundational understanding of the advertising industry and client management.

Educationally, Aline Izo is well-equipped with a degree in Advertising and Public Relations from Centro Universitário Moura Lacerda. She further honed her skills in copywriting at Escola Superior de Propaganda e Marketing in 2013.

Aline Izo’s professional journey is characterized by her deep commitment to innovation in digital marketing and her ability to adapt and thrive in the rapidly evolving landscape of social media. Her leadership and creative vision have been instrumental in establishing Lu do Magalu as a leading virtual influencer, setting a high standard in the realm of digital marketing and virtual brand personas.