Zheng Yicheng: A Profile of Leadership and Innovation in Virtual Digital Human Technology


Zheng Yicheng: A Profile of Leadership and Innovation in Virtual Digital Human Technology

Zheng Yicheng, as the General Manager of Yuan Yuan Technology, stands out as a pivotal figure in the burgeoning field of virtual digital humans. Her work, particularly in the development and management of the virtual persona “Tianyu,” highlights her significant contributions to the intersection of technology, culture, and digital marketing.

Zheng’s journey with Yuan Yuan Technology, a subsidiary of Tianyu Technology, has been marked by innovative strides in the realm of virtual digital humans. Under her guidance, the company has focused on creating and managing virtual digital personas, a field that harmoniously blends artificial intelligence with artistic creativity. This innovative approach has positioned Yuan Yuan Technology at the forefront of the metaverse and virtual human technology sector.

One of Zheng’s notable achievements is the creation of “Tianyu,” described as the first culturally exportable virtual digital human representing Chinese culture. Tianyu, a virtual artist, is a testament to Zheng’s vision of integrating AI technology with artistic creativity. This character has not only become a cultural ambassador in the virtual world but also exemplifies the potential of virtual digital humans in various applications, ranging from entertainment to brand endorsements.

Under Zheng’s management, Yuan Yuan Technology has received significant recognition for its innovative work. Tianyu, for instance, has garnered awards for short video marketing and content marketing, showcasing the success of Zheng’s strategic vision in cross-dimensional marketing and cultural integration. This success is further underscored by Zheng herself receiving the “2023 Outstanding Young Talent in Contemporary Chinese Branding” honor, signifying her significant contribution to the branding and technology industries.

Zheng’s role extends beyond company management. She has been an active participant in various industry forums and conferences, such as the WISE2023 conference and the “China Virtual Person Industry Conference and AIGC Innovation Development” forum. Her participation in these events demonstrates her commitment to shaping the conversation around virtual digital humans and their long-term value. Furthermore, she has delivered keynote speeches at major conferences, discussing the creation of virtual artists and the real value they bring to the digital landscape.

A key aspect of Zheng’s strategy involves creating compelling narratives and digital content around virtual persons. For example, Tianyu has been involved in various digital marketing campaigns and cultural events, reflecting Zheng’s ability to leverage virtual digital persons for diverse applications. These strategic collaborations and marketing campaigns highlight Zheng’s foresight and adaptability in the evolving digital marketing realm.

Zheng’s forward-thinking approach is evident in her focus on developing virtual digital persons for future content creation, indicating her understanding of the evolving digital marketing and content production landscape. Her efforts have positioned Yuan Yuan Technology as a leader in virtual digital human technology, contributing significantly to the industry’s growth and innovation.

In summary, Zheng Yicheng’s profile as the General Manager of Yuan Yuan Technology is marked by her pioneering contributions to virtual digital human technology. Her leadership in developing the virtual persona Tianyu, along with her strategic vision in digital marketing and cultural integration, exemplifies her role as a driving force in the intersection of technology and culture. Zheng’s recognition and awards in the field further underscore her impact and the transformative potential of virtual digital humans in various sectors.