Google Power Search


Google Power Search (2011) .. by Stephan Spencer @sspencer


Table of Contents

Chapter 1 Refining Your Searches

  • Multiple Words
  • Case Insensitivity
  • Superfluous Words
  • Exact Phrases
  • Word Order
  • Singular Versus Plural
  • Wildcard
  • Number Range
  • Punctuation
  • Accents
  • Boolean Logic
  • Stemming
  • Synonyms

Chapter 2 Google Search Operators

  • filetype:
  • site:
  • inurl:
  • allinurl:
  • intext:
  • allintext:
  • intitle:
  • allintitle:
  • inanchor:
  • allinanchor:
  • daterange:
  • related:
  • info:
  • link:
  • cache:
  • define:
  • stocks:
  • {area code}
  • {street address}
  • {mathematical expression}
  • {package tracking ID}, {flight number}, etc.
  • {time in location}
  • {weather in location}
  • {movies in location}
  • {flights to/from location}

Chapter 3 Initial Market Research Using Google

  • A Search for Market Research in the Food Industry
  • More Searching
  • Alternative Date Range and Sorting Method
  • Finding Documents People Thought Weren’t Public
  • Key Features of the Google User Interface
  • Other Google Interface Features
  • Teasing Out More, Better Data

Chapter 4 Understanding the Breadth and Depth of Google, Inc.

  • Google Tools and Services
  • Applying Google’s Tools
  • Making Your Desktop More Efficient

Chapter 5 Forming a Good Research Strategy

  • Choosing the Right Tool for the Job
  • A Market Research Scavenger Hunt
  • The Path to Google Greatness

Chapter 6 The Technical Side of Web Research

  • SEO for Firefox
  • Advanced Query String Parameters
  • Adding Omitted Results
  • Finding People to Link to You
  • Reducing the Result Set When Testing For Indexation
  • Monitoring Incoming Links and Measuring Anchor Text Strength
  • Checking Image Indexing