ZMET (Zaltman Metaphor Elicitation Technique)


Zaltman Metaphor Elicitation Technique

See also:

Computational Metaphorics


Using Zaltman Metaphor Elicitation Technique to Assess the Value of Interactive Whiteboard Y Chen – 2011 – ethesys.yuntech.edu.tw … This study used the Qualitative Research Methods-ZMET (Zaltman Metaphor Elicitation Technique) to dig out the hidden inner ideas from the users, and the Means-End Chain (MEC) to find out attributes, consequences, and values to output Consensus Map. … Cached

Identifying and analyzing the typical elements in Rural Tourism in the suburb of Wuhan based on Zaltman Metaphor Elicitation Technique X CHEN… – Tourism Research, 2010 – en.cnki.com.cn … tourism in the suburb of Wuhan. ?Key Words?: rural tourism suburb of Wuhan Zaltman Metaphor Elicitation Technique (ZMET) grounded theory construct ?CateGory Index?: F592.7 ?DOI?: CNKI:SUN:KMDX.0.2010-01-013. … Related articles – Cached

The Study of ZMET on Smartphone for Mobile Worker Requirement [HTML] from shu.edu.tw S Hong – 2010 – libetd.shu.edu.tw … ?????????,???????,????????????????, ??????????????? ??,???????????(Zaltman Metaphor Elicitation Technique,ZMET),?????????????????????,?????????? … Cached

A Study of Healthy Food Buying Mental Model [HTML] from shu.edu.tw CY Huang – 2011 – libetd.shu.edu.tw … ?????????????????????,?????????????????????, ??????????????????,????????????(Zaltman Metaphor Elicitation Technique, ZMET)?????,????????????????????? … Cached

A study of tourist¡¦ s experience: Culture inheritance of Hakka gourmandize WH Chao – 2011 – ethesys.yuntech.edu.tw … Date of Defense, 2011-06-08. Page Count, 158. Keyword, Zaltman Metaphor Elicitation Technique (ZMET); experiment of gourmandize; culture inheritance; Tourism. … Second phase, food culture inheritance was assessed by using the Zaltman Metaphor Elicitation Technique (ZMET … Cached

Using ZMET to Enhance Media Relations Management of Government PR Sectors [HTML] from shu.edu.tw SY Lin – 2010 – libetd.shu.edu.tw … This research employed the Zaltman Metaphor Elicitation Technique (ZMET) method. Interviewees were reporters covering news of different government departments and they were categorized by senior/non-senior, electronic media/print media, males/females. … Related articles – Cached

ANYTIME/ANYWHERE-PLAYING CATCH UP WITH THE MIND OF THE SMARTPHONE CONSUMER J Wagner – International Journal of Mobile Marketing, 2011 – mendeley.com … The study examines smartphone users in the United Kingdom (UK) and Germany through the construction of mind maps applying the Zaltman Metaphor Elicitation Technique (ZMET). It emerges that three key metaphors are guiding the behavior of smartphone consumers. … Cached

Consumer enactments of archetypes using luxury brands CM Megehee… – Journal of Business Research, 2011 – Elsevier … Unlike the Zaltman Metaphor Elicitation Technique (ZMET) ( [Coulter et al., 2001] , [Zaltman, 1996] , [Zaltman, 2003] and [Zaltman and Coulter, 1995] ) and the Forced Metaphor Elicitation Technique (FMET) ( [Woodside, 2004] , [Woodside, 2006] , [Woodside, 2008] and … Related articles

Why we ignore social networking advertising Z Hadija, SB Barnes… – Qualitative Market Research: An …, 2012 – emeraldinsight.com … Design/methodology/approach – Results were reached through qualitative research. Personal in-depth interviews, utilizing Zaltman Metaphor Elicitation Technique (ZMET), were conducted among 20 college students. … Method: Zaltman metaphor elicitation technique (ZMET). …

The awareness image of ecological urban region Tainan from volunteers with ZMET [HTML] from 140.133.6.46 Y Chen… – Electric Technology and Civil Engineering ( …, 2011 – ieeexplore.ieee.org … Therefore, this research attempted to study the image of “ecological urban region Tainan” from volunteers with Zaltman Metaphor Elicitation Technique (ZMET) which based on visual culture, in order to discuss the residential environment built by government bodies, to such an … Related articles – All 2 versions

Using ZMET to Explore the Mental Models of Chunghwa Telecom MOD customers YM Lee – 2011 – ethesys.yuntech.edu.tw … For this reason, we used Zaltman Metaphor Elicitation Technique (ZMET) to reveal the thoughts and feelings of MOD customers, and Means-End Chain (MEC) theory to elicit the consumers¡¦ cognitive networks related to consumption behaviors. … Cached

City branding: A brand concept map analysis of a university town C Brandt… – Place Branding and Public …, 2011 – palgrave-journals.com … al, 2005). The best-known method designed to capture brand image and identity is the Zaltman Metaphor Elicitation Technique (ZMET) (Higie Coulter and Zaltman, 1994), combining visual and narrative aspects. The method … Related articles – All 4 versions

Using ZMET to Assess the Value of Computer-Mediated Communication Technology: An Example of MSN [HTML] from yuntech.edu.tw TY Huang – 2010 – ethesys.yuntech.edu.tw … ????MSN???????????????????,???????????????? ?????,?????????????,?????13?????????;????ZMET( Zaltman Metaphor Elicitation Technique)??????????????,????? … Cached

Mining deeper meaning in consumer decision maps MS Mulvey… – Qualitative Market Research: An …, 2010 – emeraldinsight.com … Current interest in projective techniques has been led by the popularity of the Zaltman Metaphor Elicitation Technique (ZMET), a hybrid technique that uses several projective tools (Zaltman, 2003; Zaltman and Coulter, 1995; Zaltman and Zaltman, 2008). … Related articles – All 3 versions

Lessons Learned during a Career [PDF] from olsonzaltman.com G Zaltman – Review of Marketing Research: Special Issue- …, 2011 – emeraldinsight.com … was important and certainly enjoyable, particularly the work on knowledge use with Rohit Deshpande and Chris Moorman, the work on consumer behavior with Melanie Wallendorf, and the initial thinking that led to the Zaltman Metaphor Elicitation Technique (ZMET) (see later). … Related articles – All 4 versions

Exploring factors influencing mobile users’ intention to adopt multimedia messaging service SE Chang… – Behaviour & Information Technology, 2011 – Taylor & Francis … Specifically, the Zaltman Metaphor Elicitation Technique (ZMET) developed by Zaltman (199646. Zaltman, G. 1996. Metaphorically speaking: new technique uses multidisciplinary ideas to improve qualitative research. Marketing Research , 8(2): 13-20. … Cited by 2 – Related articles – All 4 versions

A Study on the User Experience of Kurabu Elearning System [HTML] from shu.edu.tw HH Du – 2010 – libetd.shu.edu.tw … the Kurabu system. Based on the idea of Zaltman Metaphor Elicitation Technique (ZMET), this study used image media in its laddering interviews to more effectively elicit thoughts and constructs of Kurabu users. An analysis of … Cached

Wanted: training competencies for the twenty-first century V Kalargyrou… – International Journal of …, 2011 – emeraldinsight.com … The Zaltman Metaphor Elicitation Technique’s (ZMET) device also involves metaphors. Metaphors populate every aspect of human life, regardless of ethnicity, nationality, language or other differences (Zaltman and Zaltman, 2008). … Related articles – All 2 versions

Teaching Organizational Culture Using a Projective Technique: Collage Construction S Colakoglu… – Journal of Management Education, 2011 – jme.sagepub.com … In recent years, a renewed interest in projective methods has occurred in the marketing and advertising literature, fueled in part by the Zaltman Metaphor Elicitation Technique (ZMET) method described by Gerald Zaltman and his colleagues (Coulter, Zaltman, & Coulter, 2001 … Related articles – All 3 versions

Using ZMET to Explore Consumer Preferences and Self-Service Machine Design-A Case Study of the Sample Machine at the Beauty Grocery Store P Chen – 2011 – 140.118.33.1 … The Zaltman Metaphor Elicitation Technique (ZMET) was applied to conduct in-depth interviews. The interviewees’ demands and experiences were summarized to create a consensus map. The elements were extracted as design concepts to create practical reference elements. … Cached

A Design Study of the Usage of Vending Machines for 100-Dollar Haircut Service and the Satisfaction by Applying ZMET Technology J Chen – 2011 – 140.118.33.1 … This study applies the ZMET (Zaltman Metaphor Elicitation Technique) with the means-end chain theory to discover potential consumers¡¦ impressions on and perceived values of 100-dollar haircut vending machines, and whether it is possible to use ticket vending machines as … Cached

2.4 Sneakerheads and Custom Kicks: Insights into Symbolic Mass Customization M Giebelhausen… – Handbook of Research in Mass …, 2010 – books.google.com … A series of in-depth interviews utilizing the Zaltman Metaphor Elicitation Technique (ZMET) provide a better understanding of how issues such as art, self-expression, exclusivity, peer recognition, and counterfeit goods interact with the mass customization of symbolic products by … Related articles

The Discriminant Analysis on the Tourism Destination Image in Badouzih [HTML] from shu.edu.tw LC Liu – 2010 – libetd.shu.edu.tw … photo elicitation)??????(laddering analysis)?????????????? ????????????????,????????????????????, ?????????(Zaltman Metaphor Elicitation Technique,ZMET)????????????? … Related articles – Cached

Using ZMET to Explore Consumer’s Motivation and Perceived Value on Collecting Behaviors of Spokes-Character: A Case Study of 7-ELEVEn OPEN-chan [HTML] from shu.edu.tw LF Wang – 2010 – libetd.shu.edu.tw … ELEVEn OPEN-chan. ??, 175. ???(?), ZMET??????; ????; ????; ??????. ???(?), Zaltman Metaphor Elicitation Technique; Perceived Value; Collecting Motivation; Spokes-Character Marketing. ??(?), ?????? … Cached – All 2 versions

Debt Repayment: A Typology [PDF] from cluteonline.com JJ Watson… – International Business & …, 2011 – journals.cluteonline.com … of student loans. Qualitative interviews incorporating the Zaltman Metaphor Elicitation Technique (ZMET(r)) as well as a quantitative survey were used to obtain the data so the typology could be created. The four groups identified … Related articles – All 4 versions

[PDF] Collage life story elicitation technique: A representational technique for scaffolding autobiographical memories [PDF] from taosinstitute.net GJ van Schalkwyk – The Qualitative Report, 2010 – taosinstitute.net … The CLET is an adaptation and extension of the Zaltman Metaphor Elicitation Technique (ZMET; Gavel, 2000; Zaltman & Coulter, 1995). According to Zaltman (in Pink, 1998) the ZMET taps into that which occurs in the human brain that we are not always aware of. … Related articles – View as HTML – All 4 versions

Exploring consumers’ brand image perceptions with Collages-Implications on Data Collection, Data Analysis and Mixed Method approaches M Herz – Aktuelle Beiträge zur Markenforschung: Tagungsband …, 2010 – books.google.com … In the early 1990s, the Zaltman Metaphor Elicitation Technique (ZMET) was introduced in order to understand customers by eliciting metaphors which give important insights on the consumer’s underlying mental model (Zaltman 1997; Zaltman, Coulter 1995). … Cited by 1 – Related articles

Differences between male and female sport event tourists: A qualitative study PJ Chen – International Journal of Hospitality Management, 2010 – Elsevier … Because rich data were required for this study, the Zaltman Metaphor Elicitation Technique (ZMET) was utilized. ZMET is a methodology built upon grounded theories, which provide built-in support for validity and reliability (Zaltman and Coulter, 1995). … Cited by 4 – Related articles – All 2 versions

A Study of the Hierarchical Value Map of E-Learner-The Perspective of Means-End Chain [HTML] from shu.edu.tw MC Yuan – 2010 – libetd.shu.edu.tw … Mapping Consumers’ Mental Models with ZMET. Psychology and Marketing, 19, 6, 477-502. Gutman, J. (1982). … Zaltman, G. & Coulter, RH (1994). Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images. Advancein Consumer Research, 21, 1, 501-507. … Cached

Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America GP Lantos – Journal of Consumer Marketing, 2011 – emeraldinsight.com … which probe consumers’ inner psyches; anthropological and ethnographic techniques such as trend spotting and “cool hunting”; psychographics; brand imagery; Clotaire Rapeille’s “culture codes”; the Zaltman Metaphor Elicitation Technique (ZMET); disruptive creative ideas …

The Study of ZMET for Enhancing Customer Relationship Management on Computer Dealers in Shop Rented 3C Chain Mall-An Example From NOVA Computer Mall [HTML] from shu.edu.tw M Jiang – 2010 – libetd.shu.edu.tw … For this reason, this study applied ZMET( Zaltman Metaphor Elicitation Technique ) to dig out the deep needs from computer dealers and seek appropriate strategies to achieve win-win situation. The study uses the computer dealers of “NOVA Computer Mall” as objects. … Related articles – Cached

DEEP LINKS: DOES KNOWLEDGE OF THE LAW CHANGE MANAGERS’PERCEPTIONS OF THE ROLE OF LAW AND ETHICS IN BUSINESS? CE Bagley, G Clarkson… – Hous. L. Rev., 2010 – litigation-essentials.lexisnexis.com … C. Qualitative Research Design Over the course of fourteen months, we used the Zaltman Metaphor Elicitation Technique (ZMET), a patented consumer behavior research methodology developed by Gerald Zaltman, 51 to elicit the unconscious thoughts and feelings of twelve … Cited by 1 – Related articles – All 3 versions

How to measure brand image: a reasoned review L Cian – The Marketing Review, 2011 – ingentaconnect.com … 9 ZMET: Zaltman Metaphor Elicitation Technique ZMET is based on the assumption that people’s spoken and visual metaphors are extremely important in learning their conscious and unconscious thoughts and feelings about a topic. … Related articles

Metaphor, Narrative, and the Promotion of Public Health J Talley – Genre, 2011 – Duke Univ Press … the nature of their contexts. The Zaltman metaphor elicitation technique (ZMET) (Zaltman and Coulter 1995, 35) combines metaphor and narrative to do this and is among the tools used in practice. The ZMET process aims to …

Combining ZMET with EDTM to Explore the Behaviors of Continuing Playing in MMORPGs Players T Chuang – 2011 – ethesys.yuntech.edu.tw … In view of these issues, the main purpose of this study was threefold. First, this study applied the Zaltman Metaphor Elicitation Technique (ZMET) to gain insight into on-line players¡¦ constructs regarding MMORPGs in order to display the players¡¦ mental models. … Cached

Brand Extensions: A Qualitative Meta-Analysis Of 20 Years Of Marketing Research [PDF] from cluteonline.com E Prosser… – International Business & Economics …, 2011 – cluteonline.com … Catchings-Castello, Gwendolyn (2000), “The ZMET alternative”, Marketing Research, 12:2 , 6-13. … Coulter, Robin Higie, and Gerald Zaltman (1994), “Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images”, Advances in Consumer Research, 21, 501-507 … Related articles – All 2 versions

Marketing the Mission to the Consumers P Kotler, H Kartajaya… – 2010 – Wiley Online Library … young age. Using the Zaltman Metaphor Elicitation Technique (ZMET), we can pull out the metaphors to understand how to construct our stories and how consumers are likely to respond to the stories. Zaltman’s seven metaphors …

UNDERSTANDING LOCALIZATION OF SERVICE: A CHINESE PERSPECTIVE [PDF] from ncue.edu.tw JO Stanworth – 2011 – ir.ncue.edu.tw … The objective of the study leads to a grounded theory approach (Strauss and Corbin, 1998) and specifically the adoption of the Zaltman Metaphor Elicitation Technique (ZMET) (Zaltman, 1997; 1995). The approach is a structured … Related articles

[PDF] Career Paths, Images and Anchors: A Study with Brazilian Professionals [PDF] from nova.edu ZM Kilimnik, LCV de Oliveira, ADS Sant’anna… – The Qualitative …, 2011 – nova.edu … Finally, this study was based on the technique of metaphors reminder, ZMET (Zaltman Metaphor Elicitation Technique), developed by Gerald Zaltman, but it is important to say that it was not a literal application of this technique, because ZMET is a trademark and involves … Related articles – View as HTML

[PDF] Comparison of informative value of surveys and social media for new product development (NPD) [PDF] from utwente.nl L Bovenmars – 2011 – referaat.cs.utwente.nl … Zaltman Metaphor Elicitation Technique (ZMET) Zaltman metaphor elicitation technique is a projective technique in which consumers create collages characteristics of their feelings and experiences about a product or research topic. … View as HTML

An investigation on Facebook users¡¦ mental model and marketing strategy YL Jhen – 2011 – 192.192.148.77 … the view of the fact that community network Facebook exerts tremendous impact upon the consumer behavior and network advertisement, this study will focus on the user group of Facebook as its subjects of study, while Zaltman metaphor elicitation technique (ZMET) is applied … Cached – All 2 versions

Do sensory ad appeals influence brand attitude? SJ Yoon… – Journal of Business Research, 2011 – Elsevier … presents a case approach to sensory perceptions of an established specialty coffee brand (The Coffee Bean & Tea Leaf) by qualitatively eliciting the core sensory concepts through image-based techniques such as ZMET (Zaltman Metaphor Elicitation Technique, developed by … Related articles

Achieving Attraction Accountability Through an Attraction Response Matrix PCM Cornelis – Journal of Travel & Tourism Marketing, 2010 – Taylor & Francis … the working of new attractions. ARM is based on an extensive ZMET study conducted in The Netherlands. … the working of new attractions. ARM is based on an extensive ZMET study conducted in The Netherlands. KEYWORDS. … Cited by 2 – Related articles – All 2 versions

[CITATION] Gilquin, Gaëtanelle, Szilvia Papp, & María Belén Díez-Bedmar (eds.). 2008. Linking up contrastive and learner corpus research. Amsterdam/New York: … AC Fuentes – Intercultural Pragmatics, 2011 Related articles

[PDF] Crisis Behaviour [PDF] from su.se F Ruxton – 2010 – fek.su.se … 4.2 Focus Groups The primary material for this analysis will be gathered by conducting focus groups, using a modified version of the Zaltman Metaphor Elicitation Technique (ZMET). While the ZMET method is traditionally carried … View as HTML

Pursuing pleasure: consumer value in leisure travel CM Webster… – International Journal of Culture, …, 2011 – emeraldinsight.com … 1995). Following the Zaltman metaphor elicitation technique (ZMET), the photo essay requires the collection and interpretation of meaningful photographs illustrating specific consumption experiences (Zaltman, 1996, 1997). … Related articles – All 3 versions

Proactive involvement of consumers in innovation: Selecting appropriate techniques KL Janssen… – year: 2010, 2010 – books.google.com … proactively. 3Category appraisal, conjunct analysis, empathic design, focus group, free elicitation, information acceleration, Kelly repertory grid, laddering, lead-user technique, and Zaltman metaphor elicitation technique. 4Quality … Cited by 14 – Related articles – All 12 versions

Brand personality, self-congruity, and preference: A knowledge structures approach RJ Branaghan… – Journal of Consumer …, 2011 – Wiley Online Library … Zaltman and Coulter (1995) described the Zaltman Metaphor Elicitation Technique (ZMET) in which participants first collect images that describe a topic or brand. Then they participate in an interview to elicit thoughts and feelings about the topic. … Related articles

Exploring consumer knowledge structures using associative network analysis TA Teichert… – Psychology and Marketing, 2010 – Wiley Online Library … The prominent Zaltman Metaphor Elicitation Technique (Zaltman & Coulter, 1995; Zaltman, 1997) uses metaphors and visual stimuli to extract subconscious knowledge and … is, for instance, one of the inherent problems of pictures such as those composed in a ZMET procedure. … Cited by 7 – Related articles – All 2 versions

[BOOK] I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World J Geary – 2011 – books.google.com Page 1. I Is an Other The Secret Life of Metaphor and How It Shapes the Way We See the World NEW YORK TIMES BESTSELLING AUTHOR OF THE WORLD IN A PHRASE Page 2. USA $19.99 FROM PRESIDENT OBAMA’S … Cited by 2 – Related articles – Library Search

Il consumo di prodotti originali vs contraffatti: similarità e differenza. Un’applicazione della tecnica Zmet A Collina – 2011 – tesi.eprints.luiss.it … Un’applicazione della tecnica Zmet. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 108. [Master’s Degree Thesis]. Abstract/Index. Lusso e contraffazione: due fenomeni a confronto. La Zaltman Metaphor Elicitation Technique. … Cached

[PDF] EXPLORATION OF THE BULLWHIP EFFECT BASED ON THE EVOLUTIONARY LEAST-MEAN-SQUARE ALGORITHM [PDF] from nthu.edu.tw LT Tseng, LF Tseng… – International Journal of …, 2011 – ijebm.ie.nthu.edu.tw Page 1. 160 International Journal of Electronic Business Management, Vol. 9, No. 2, pp. 160-168 (2011) EXPLORATION OF THE BULLWHIP EFFECT BASED ON THE EVOLUTIONARY LEAST-MEAN-SQUARE ALGORITHM … Related articles – View as HTML – All 3 versions

?????? ????? ?? ?? ?? ??? – ??· ????, 2010 – dbpia.co.kr … destination. Authors applied Zaltman Metaphor Elicitation Technique (ZMET) to accomplish the study”s purpose. To make “thick description” through the qualitative research, 10 experts have been selected and interviewed. 1 … Related articles

?? ZMET ?????????????????? ??? – ??????, 2010 – ???????? … ??ZMET??????????????????. Picture Blogging for Teachers and Zaltman Metaphor Elicitation Technique (ZMET). ????! ????”????” ?????????????,???????????? ??. ??PDF???. … Related articles – All 4 versions

Impact of new attractions on theme park attendance PCM Cornelis – Worldwide Hospitality and Tourism Themes, 2010 – emeraldinsight.com … The division in effect levels was constructed based on the results of a Zaltman metaphor elicitation technique (ZMET) study performed at Park D to gain a deeper insight into the underlying reasons for the difference in effect of the various new attractions of the park (Cornelis … Cited by 2 – Related articles – All 2 versions

Listen G Bhalla – Collaboration and Co-creation, 2011 – Springer … A preoccupation with precision can be limiting, as Gerald Zaltman, pioneer of • the Zaltman Metaphor Elicitation Technique (ZMET) has warned. ZMET uses metaphors and visual images to understand consumer needs and attitudes. … Related articles

[HTML] Uso polêmico das neurociências para aumentar consumo [HTML] from bvs.br A Pancetti – Ciência e Cultura, 2010 – cienciaecultura.bvs.br … Outra inovação patenteada por Zaltman, o método ZMET (do inglês, “Zaltman Metaphor Elicitation Technique”), se utiliza de conhecimentos em antropologia, sociologia, psicologia cognitiva, linguística e neuromarketing. O … Cached – All 2 versions

[HTML] Uso polêmico das neurociências para aumentar consumo [HTML] from bvs.br N BRASILEIRO – Cienc. Cult, 2010 – cienciaecultura.bvs.br … Outra inovação patenteada por Zaltman, o método ZMET (do inglês, “Zaltman Metaphor Elicitation Technique”), se utiliza de conhecimentos em antropologia, sociologia, psicologia cognitiva, linguística e neuromarketing. O … Cached – All 2 versions

??? ?? ????? ?? ??? ?? ??? ?? ?? ??? – ???????? (? ??????), 2010 – papersearch.net … ?? ???? ???? ??? ????? ???? ??. ? ????? ??? ???? ? ?? ???? ??? ? ??, ? BCM(Brand Concept Maps), ZMET(Zaltman Metaphor Elicitation Technique), ??? ???? ??? ????. … Cached

Effects of co-branding in the theme park industry: a preliminary study PCM Cornelis – International Journal of Contemporary …, 2010 – emeraldinsight.com … Zaltman’s Metaphor Elicitation Technique (ZMET) would be a well suited technique, as it combines several research techniques, such as laddering, repertory grid, photo sort and collage (Franzen and Bouwman, 1999; Keller, 2003a). … Cited by 1 – Related articles – All 3 versions

[PDF] Clinical Update November 2010 [PDF] from oticonusa.com I situ Audiometry – 2010 – oticonusa.com … Gerald Zaltman, Ph.D., a Harvard professor and market re- searcher used the Zaltman Metaphor Elicitation Technique (ZMET) research approach to delve into the deeper motivations and reluctance to accept and wear hearing instruments (see Zaltman, 2003; Christianson et al. … Related articles – View as HTML – All 3 versions

????????????????-??????? [????] ?????? ??? – 2011 – tfir.tf.edu.tw … ZMET??????????,????-???(Means-end chain,????MEC)????????( Zaltman Metaphor Elicitation Technique,????ZMET),?????????????? ??????????????????????????????? …

?? ZMET ?????????????????-???????????????????? ??? – 2011 – readbook.lib.ntust.edu.tw … The Zaltman Metaphor Elicitation Technique (ZMET) was applied to conduct in-depth interviews. The interviewees’ demands and experiences were summarized to create a consensus map. The elements were extracted as design concepts to create practical reference elements. … All 3 versions

Experiência gastronômica de consumo: um estudo sobre a experiência de consumo dos clientes do restaurante Sharin AP Mallmann – 2011 – lume.ufrgs.br … Por meio da aplicação do método da Zaltman Metaphor Elicitation Technique (ZMET) buscou-se identificar junto aos clientes do restaurante Sharin, quais são esses elementos que compõem a experiência gastronômica de consumo, e avaliar se esses elementos são … Cached

[HTML] ?? ZMET ?????????????????????? [HTML] from ntust.edu.tw ??? – 2011 – readbook.lib.ntust.edu.tw … This study applies the ZMET (Zaltman Metaphor Elicitation Technique) with the means-end chain theory to discover potential consumers’ impressions on and perceived values of 100-dollar haircut vending machines, and whether it is possible to use ticket vending machines as … All 3 versions

??????????????????????? ??? – 2011 – ir.lib.nknu.edu.tw … Second, we apply Zaltman Metaphor Elicitation Technique (ZMET) to unveil why consumers use mobile Internet and construct the critical factors and mental maps of mobile Internet users. The expected contributions of this research are as follows. …

Adopting ZEMT to Construct Consensus Map of Micro-Blogger [PDF] from nuk.edu.tw J Chen – 2011 – ethesys.nuk.edu.tw … provided. Keyword: Microblog, Qualitative research, ZMET ( Zaltman metaphor elicitation technique), Consensus map Page 4. iii ?? … Page 9. 2 ??????(Zaltman metaphor elicitation technique, ZMET) (RA Coulter, Zaltman, & Coulter … Related articles

?????????????????? ??? – ?????????????????????, 2010 – airitilibrary.com … This trend prompts the study which intend to understand consumers’ thoughts of Chinese alcoholic beverages. ZMET (Zaltman Metaphor Elicitation Technique) is my interview method in this study. I interviewed 12 consumers and showed them the pictures to explore . …

????—????????????? ??? – 2010 – 140.128.103.12 … ?????????????”??-??”??,??????????????????? ???????????(Zaltman Metaphor Elicitation Technique, ZMET) ???????????????,?????????????????????? …

????????? (ZMET) ?????????? [PDF] from cyut.edu.tw ???… – ????????, 2010 – airitilibrary.com … ????, ????. ????, ???????ZMET(Zaltman Metaphor Elicitation Technique)??????????,?????ZMET?????????????, ??????????????????,?????????????????, … Related articles – All 5 versions

Além da carne assada sobre brasas: os elementos da experiência de consumo do churrasco CF Albrecht – 2010 – lume.ufrgs.br … Recomendada por diversos autores para ocasiões nas quais estão presentes aspectos experienciais, a Zaltman Metaphor Elicitation Technique (ZMET) é aqui utilizada como inspiração para a confecção dos roteiros utilizados nas entrevistas em profundidade para a coleta de … Related articles – Cached – All 2 versions

????????????????—???? ZMET (??????) ? SEM (??????) ????? ??? – 2010 – ir.lib.nknu.edu.tw … end of the mass. The methodology adopts the Zaltman Metaphor Elicitation Technique (ZMET) for qualitative research and employs the structural equation modeling (SEM) for quantitative research. The objective is to realize … All 3 versions

Anforderungserhebung bei der Erstellung integrierter Lösungen A Töllner – Marketing von Solutions, 2010 – books.google.com … werden die Critical-Incident-Technique, die Sequenziellen Ereignismethode und die Zaltman-Metaphor-Elicitation-Technique näher beschrieben … Als eine weitere Befragungstechnik kann die Zaltman-Methaphor-Elicitation-Technicjue (ZMET) zur Anforderungserhebung genutzt … Related articles

????????????????????? ?? – 2010 – cdmd.cnki.com.cn … ???????????????,?????????????????????????? ???????? ????????????????????,??????????ZMET (Zaltman Metaphor Elicitation Technique,??ZMET)?????????????????? ? … Cached

????????????????????-??????? ???, ???… – ???????, 2010 – airitilibrary.com … ??????????,??????????????????,??????????? ???????,?????????????????,???????18?????16 ?????,?ZMET????????????,?????????????? … All 2 versions

?? ZMET ????????? ???… – ????, 2011 – cqvip.com ????: ????; ?????; ????; ?????. ???(0) ???(0) ??| ?? ???? | ????. ??LOGO. ????: ????; ????; ????; ????; ????; ????. ?? ??/??? ?? ?? ?? ??? ISSN … Related articles

Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research LM Visconti – Industrial Marketing Management, 2010 – Elsevier Cited by 11 – Related articles

[BOOK] Advertising Account Planning: Planning and Managing an IMC Campaign LD Kelley… – 2010 – books.google.com Page 1. ADVERTISING ACCOUNT PLANNING PLANNING AND MANACINC AN IMC CAMPAIGN SECOND EDITION LARRY D. KELLEY AND DONALD W. JUCENHEIMER Page 2. ADVERTISING ACCOUNT PLANNING PLANNING … Library Search

I want to believe they< IT> really</IT> care: How complaining customers want to be treated by frontline employees T Gruber – Journal of Service Management, 2011 – emeraldinsight.com Purpose – Using a realist perspective, this paper seeks to investigate how complaining customers want to be treated by frontline employees in personal complaint handling encounters. For this purpose, an exploratory research study using the qualitative laddering interviewing technique … Cited by 1 – Related articles – All 2 versions

POR UMA GESTÃO EMOCIONAL SUSTENTÁVEL: A METÁFORA COMO RECURSO PERSUASIVO EM UMA REPORTAGEM SOBRE ECOLOGIA EMOCIONAL [PDF] from furb.br AMC Leite – Linguagens-Revista de Letras, Artes e Comunicação, 2010 – proxy.furb.br … Também é co-fundador da empresa de pesquisa e consultoria Olson Zaltman Associates e inventor do primeiro método patenteado de pesquisa sobre consumidores, a Técnica Zaltman de Indução de Metáforas (Zaltman Metaphor Elicitation Technique – ZMET). Page 15. … Related articles

Some insights on conceptualizing and measuring service quality JA Martinez… – Journal of Retailing and Consumer Services, 2010 – Elsevier Cited by 12 – Related articles

[BOOK] Identifying Hidden Needs: Creating Breakthrough Products K Goffin… – 2010 – books.google.com … Internet? 46 Advantages and Limitations ZMET Overview Applying the Technique Analysis of ZMET Box Case 2.6 Mobile Financial Services- Barriers to Adoption 49 Advantages and Limitations Summary 50 Page 9. CONTENTS … Related articles – Library Search – All 2 versions

[CITATION] “Speaking of Tomatoes”: Supermarkets, the Senses, and Sexual Fantasy in Modern America [PDF] from jhu.edu A Mack – Journal of Social History, 2010 – George Mason University Press Cited by 1 – Related articles – All 4 versions

[PDF] Drawing the Unconscious: A Research Study to Examine the Effects of Using a Metaphoric Life Portrait(tm) to Reduce Anxiety and Enhance Physical, Mental, … [PDF] from holosuniversity.net FM Burris – 2011 – holosuniversity.net Page 1. Drawing the Unconscious: A Research Study to Examine the Effects of Using a Metaphoric Life Portrait(tm) to Reduce Anxiety and Enhance Physical, Mental, Emotional and Spiritual Well-Being Faith Marie Burris Dissertation … Related articles – View as HTML – All 2 versions

Misused and missed use–Grounded Theory and Objective Hermeneutics as methods for research in industrial marketing [PDF] from ethz.ch SM Wagner, P Lukassen… – Industrial Marketing …, 2010 – Elsevier Cited by 13 – Related articles – All 3 versions

Impact of Prior Usage Experience on the Intention to Adopt 3G Mobile Service for the Youth in Hong Kong KKW Ho – 2011 – igi-global.com … They used Zaltman Metaphor Elicitation Technique to analyze the interview records and showed that the five factors of the IDT, which they classified as perceived inno- vative attributes, affected the adoption process on m-banking. …

Neuromarketing: Tecnologías, Mercado y Retos [PDF] from ucm.es S Monge Benito… – Pensar la Publicidad. …, 2011 – revistas.ucm.es … La “Técnica de Elicitación de Metá- foras de Zaltman” (ZMET) es el resultado de sus investigaciones y ha sido aplicada a diferentes temas (Coutler, Zaltman, Coutler, 2001; Zaltman, Coutler, 1995) para reve- lar los pensamientos profundos que los consumidores. …

BECOMING BODIES: HOW PREADOLESCENT GIRLS CONSUME AND PRODUCE MEDIA IN 21< sup> st</sup> CENTURY AMERICA [PDF] from uky.edu ML McGladrey – 2011 – uknowledge.uky.edu Page 1. University of Kentucky UKnowledge Masters Theses Graduate School 1-1-2011 BECOMING BODIES: HOW PREADOLESCENT GIRLS CONSUME AND PRODUCE MEDIA IN 21 st CENTURY AMERICA Margaret Louise … Related articles

PESQUISA APLICADA À COMUNICAÇÃO PUBLICITÁRIA: LIMITES E PERSPECTIVAS [PDF] from uscs.edu.br LRR Del Carratore – Comunicação & Inovação, 2010 – seer.uscs.edu.br … Uma técnica mais recente, a Zaltman Metaphor Elicitation Technique (ZMET), desenvolvida pelo professor Gerald Zaltman, pede a peque- nos grupos de consumidores que juntem desenhos, criem colagens e analisem esses ma teriais em uma entrevista, para ob ter …

Consumption in the everyday imagination: how consumer culture gives shape to everyday thinking. [PDF] from bournemouth.ac.uk R Jenkins – 2011 – eprints.bournemouth.ac.uk Page 1. Consumption in the everyday imagination: How consumer culture gives shape to everyday thinking Rebecca Jenkins A thesis submitted in partial fulfilment of the requirements of Bournemouth University for the degree of Doctor of Philosophy 2011 Page 2. 2 … Related articles

A consumer behavioural study on the symbolic meaning of motorbiking in Denmark [PDF] from cbs.dk D Nordbeck… – 2010 – studenttheses.cbs.dk Page 1. ACONSUMER BEHAVIOURAL STUDY ON THE SYMBOLIC MEANING OF MOTORBIKING IN DENMARK A CASE STUDY ON Lauge Jensen COPENHAGEN BUSINESS SCHOOL CAND.MERC.MCM THESIS SEPTEMBER 2010 No. of STU: 250,731 … Related articles

[BOOK] Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition SM Shapiro – 2011 – books.google.com Page 1. BEST PRACTICES ARE STUPID ~ -~ 40 WAYS TO OUT-INNOVATE THE COMPETITION STEPHEN M. SHAPIFIO l’OIITFClLl.U I PEHLI-I. Pi Page 2. BEST PRACTICES ARE STUPID T TO OUT-INNOVATE THE COMPETITION … Library Search

Bedürfnislandkarten der Generation Plus [PDF] from uni-muenchen.de A Plankensteiner – 2010 – edoc.ub.uni-muenchen.de Page 1. _____ Institut für Medizinische Psychologie der Ludwig-Maximilians-Universität München Kommissarischer Vorstand: Prof. Dr. Till Roenneberg Bedürfnislandkarten der Generation Plus … Related articles – All 3 versions

[HTML] The experiences of consumption in the perspective of the Consumer Culture Theory: identifying possible dialogues and proposing a research agenda [HTML] from scielo.br MR Pinto… – Cadernos EBAPE. BR, 2011 – SciELO Brasil … seria possível a incorporação de outras técnicas qualitativas, ainda incipientes na pesquisa do consumidor, principalmente no Brasil, como as técnicas projetivas, os estudos observacionais, a técnica denominada ZMET (Zaltman Metaphor Elicitation Technique), as pesquisas … Related articles – Cached – All 2 versions

Een vergelijking van meetmethoden voor winkelimago. Gevalstudie: JBC in vergelijking met zijn naaste concurrenten [PDF] from uhasselt.be A Merken – 2011 – uhdspace.uhasselt.be Page 1. Universiteit Hasselt | Campus Diepenbeek | Agoralaan Gebouw D | BE-3590 Diepenbeek Universiteit Hasselt | Campus Hasselt | Martelarenlaan 42 | BE-3500 Hasselt 2010 2011 BEDRIJFSECONOMISCHE WETENSCHAPPEN …

Developing a Multidimensional, Equal-Weighted Scale of Brand Equity for the Smartphone Segment S Jordao – 2010 – papers.ssrn.com … capturing their experience with the brand and its sensorial and imaginary associations. The Zaltman Metaphor Elicitation Technique (ZMET) explores both conscious and especially unconscious thoughts by analysing the consumers’ non-literal or metaphoric constructs. … Related articles

Östra Göinge-Vildmark, närhet, stillhet [PDF] from mah.se A Capion… – 2010 – dspace.mah.se … Vi valde även att införa ett gestaltande element i våra intervjuer genom att inspireras av Zaltman Metaphor Elicitation Technique. ZMET är en visuell teknik för djupintervjuer som grundar sig i tanken att visuella element förstärker och fördjupar intervjun (Coulter et al). … All 4 versions

Customer Satisfaction with the Game Day Experience: an Exploratory Study of the Impact Tailgating has on Fan Satisfaction [PDF] from auburn.edu BM Nemec – 2011 – etd.auburn.edu … In an attempt to measure underlying loyalty development processes, Chen (2006) employed the Zaltman Metaphor Elicitation Technique (ZMET) which is specifically designed for sport and tourism research. It is known to show consumers? spoken …