Borei Communication (b-raymedia.com, SH600880) is leaning into “digital human” initiatives across education, media, and content. Company disclosures and coverage say it added a “virtual digital human” focus in 2023 and has applied AI-driven avatars in projects such as a “digital bookshop.” In mid-2025 updates, it highlighted a “digital-human teacher” that simulates instructors for personalized tutoring, and an AI-reasoning homework Q&A system selected as a typical AI application for Sichuan primary and secondary schools. Related media businesses (e.g., National Business Daily) have experimented with virtual anchors and always-on AI programming, while the stock is frequently grouped under concepts like virtual digital humans, AIGC, online education, games, and NFT/digital culture.
Chengdu B-ray Media Co., Ltd. (SH: 600880) is a Chengdu-based listed media group whose businesses span modern media and advertising, cultural/creative projects, “smart”/digital education, and related digital-economy services. The company traces its roots to 1988 and today oversees units such as Sichuan B-ray Education (operator of Chengdu Shude B-ray Experimental School), outdoor media operations (B-ray Eye Media), and financial services arms (a micro-lending company and an SME financing guarantor). Its investor pages and third-party profiles list roughly 500–600 employees, with corporate information and reports available on its official site.
NBD (National Business Daily) is an affiliate of Chengdu B-ray Media, not a wholly owned subsidiary: B-ray holds an equity stake in NBD’s operating company, which runs the NBD app and website, while both sit within the broader Chengdu Media Group ecosystem. In practice, that makes NBD an associated company—managed independently but linked through B-ray’s investment—often collaborating with B-ray on content and tech initiatives (like virtual anchors/AI programming) and contributing to B-ray’s media portfolio without full consolidation.