JD.com (Jingdong) has developed a comprehensive digital human ecosystem centered on its intelligent interaction platform called Yanxi. This platform powers AI-driven digital humans used extensively in e-commerce live streaming. JD enables merchants to create and operate virtual hosts for 24/7 livestreams, enhancing engagement and driving sales. These digital humans can interact through text, voice, and multimodal formats, and are equipped with emotional intelligence to improve customer experience. JD offers various service tiers for digital human providers, free trials for entry-level merchants, and customizable avatars. High-profile campaigns have featured AI versions of company founder Liu Qiangdong, showcasing the technology’s promotional power. The platform also integrates with JD’s cloud and AI infrastructure, supports automated content creation, and provides tools for intelligent customer service, analytics, and marketing. JD.com positions digital humans as a core component of its AI-driven retail transformation strategy.