Neptune, a South Korean company and subsidiary of Kakao Games, is active in the development of virtual humans and metaverse technologies. It has acquired AI-focused firms like OnMind, known for creating digital human models such as SUA, who has appeared in commercial campaigns including those for SK Telecom. Neptune emphasizes VFX and AI technologies in its digital human initiatives and is involved in various entertainment and marketing applications, including virtual influencers and avatars for live commerce, idol groups, and brand promotions.