ArtistChai is a South Korean company operating under the brand CHAI Meta Universe XR, which focuses on digital humans, including virtual idols and AI-based media integration. It is notably involved in the production and promotion of the virtual idol group MAVE:, which debuted in 2023. The company is expanding its business scope by combining its core operations with AI, digital humans, and outdoor advertising technologies. Job listings and public reports indicate a strong focus on animation and digital human video production, and the company uses various terms such as digital human, virtual human, meta-human, and cyber-human to describe its work in the immersive media space.