**Virtual human IP developer “Shanman Culture” has completed a seed round of financing of several million yuan, which will realize the revitalization and diversified realization of classic IP**
Shanman Culture will complete the in-depth incubation of Zhen Huan’s IP matrix within this year, realize the revitalization of 5-6 classic IPs in “Zhen Huan’s Legend”, and start the planning and preparation of a new IP matrix.
36 Krypton learned that the virtual human IP developer “Shanman Culture” has completed its seed round of financing today, with a financing amount of several million yuan, funded by well-known investors in the film and television industry; this round of funds will be mainly used for IP acquisition and Commercial operation.
Shanman Culture was established in 2022, and its team’s goal is to become the “Disney” of the metaverse era. Through the use of virtual reality technology and AIGC technology, classic IP can be rejuvenated in the metaverse and exert greater commercial value . Mark, the co-founder of Shanman Culture, said that Shanman Culture is an IP incubation platform based on emerging technologies. Its business positioning and organizational culture are completely different from those of a technology service company like Avatar, so it chose to incubate subsidiaries. .
In order to improve the incubation efficiency of classic IP, Shanman Culture cooperates with Avatar, which provides the former with the super-realistic digital human system “Wucaishi” driven by real people and the SaaS platform “Donglin” driven by AI, as well as other Domestic leading virtual reality technology. These technologies will help Shanman Culture to form a unique technical system of virtual human IP + virtual space + interaction. At the same time, the influence of Shanman culture on the to C side will help the brand value of Avatar to a certain extent, and the large-scale operation practice of virtual human IP will also provide a good experimental field for the iteration of Avatar’s technical system.
In addition, Shanman Culture also plans to complete the in-depth incubation of Zhen Huan’s IP matrix within this year, realize the revitalization of 5-6 classic IPs in “Zhen Huan’s Legend”, and start the planning and preparation of a new IP matrix. At the same time, the company also plans to carry out the diversified realization of virtual human IP, start the virtual human customer service leasing model of virtual human IP grafted with AI base, and enter the classic IP into the APP of platform-level companies or the service outlets of financial institutions.
According to the data released by the market research organization IDC, the global virtual reality and augmented reality market will continue to grow in the next few years, and will reach 209 billion US dollars by 2024. opportunities and room for development. With the continuous accumulation of high-quality 3D digital assets and the continuous improvement of intelligent capabilities, the production threshold of virtual human content has gradually decreased, and now it can be produced at a relatively low cost to meet the needs of classic IP storylines for long/short videos, live broadcasts and other content, and In the process of monetization, there is a demand for the production of commercial content such as virtual product releases, event hosting, e-commerce live broadcasts, game live broadcasts, and show live broadcasts.
The team members of Shanman Culture include senior entrepreneurs in the field of online education and short video, senior IP content creators, computer graphics experts from domestic excellent scientific research institutions, and IP commercialization marketing experts. At present, the company has less than 10 full-time employees, but its innovation and exploration in the field of virtual human IP has been recognized by the industry.
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