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**Lululemon** has decided to discontinue the sales of the Mirror, a premium workout smart mirror that offers users over 10,000 workout classes. Despite acquiring Mirror for $500 million in the summer of 2020 during a boom in home fitness due to the pandemic, Lululemon found the venture less fruitful than anticipated, with holiday season sales not meeting expectations. Current Mirror owners will retain access to its app until the end of the year, after which they can access Lululemon’s existing content and Peloton’s digital offerings due to Lululemon’s new partnership with Peloton. The Mirror app subscription costs $39/month and remains unchanged for current users, while those who purchased the Mirror recently can still avail a refund. The termination of the Mirror is surprising given the success of similar products like Peloton and the initial potential seen in the Mirror’s offering.
Lululemon scratches Mirror sales – here’s what that means if you have one