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Posted on 2023/08/17 by mendicott

**Regulation of Virtual Humans in China’s Digital Landscape**

In China, a nation at the forefront of technological advancement, the rise of AI-powered virtual humans has captured the attention of both the populace and the regulatory bodies. As these virtual entities began to infiltrate the digital content realm, mirroring or sometimes even outpacing their human counterparts, the government recognized the need for clearer guidelines.

In 2022, China’s National Radio and Television Administration, coupled with the Ministry of Culture and Tourism, took a decisive step. They jointly introduced the “Online Anchor Behavior Code”, a directive specifically crafted for the digital age. This set of regulations was not just a mere reflection of the nation’s commitment to digital ethics but was a clear indication that even in the virtual realm, there are boundaries. This directive ensures that virtual anchors, despite being a product of advanced artificial intelligence, are held to the same broadcasting standards as real humans.

Further reflecting the urgency and importance of this issue, in 2023, one of China’s leading social media platforms, Douyin (known globally as TikTok), took its own initiative. The platform’s “Platform Norms and Industry Initiatives on AI-Generated Content” mandated a clear distinction for AI-generated content. Such a move was designed to protect users, ensuring they can discern between human-created and AI-generated content.

In the vast and intricate digital fabric of China, the emergence and regulation of virtual humans is a telling narrative. It underscores the nation’s journey of balancing rapid technological innovation with thoughtful and timely governance. This dual approach ensures not only the sustainable growth of the virtual human industry but also the preservation of ethical values in an increasingly digital age.

https://www.sohu.com/a/727599063_426502

https://www.sohu.com/a/727599063_426502

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