**A bipartisan bill titled the “No Fakes Act”** aims to establish a federal law protecting performers, such as actors and musicians, from unauthorized digital imitations of their likeness or voice. Sponsored by four senators, the bill mandates consent from the concerned individual or rights holder to produce a digital replica, with exceptions for news, sports broadcasts, documentaries, and certain other genres. Parodies, satire, criticism, and specific commercials also remain exempt. The legislation provides rights throughout an individual’s lifetime and extends to their estate for 70 years posthumously. Current state-level likeness laws are inconsistent, and this bill seeks to create a standardized federal approach. The emergence of AI tools that reproduce voices or images of celebrities has amplified the urgency to address likeness laws, especially after incidents like unauthorized AI-generated songs. While organizations like the RIAA support the bill, some legal experts caution that the proposed legislation might overlap with existing rights and create potential conflicts.
https://www.theverge.com/2023/10/12/23914915/ai-replicas-likeness-law-no-fakes-copyright