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**Introducing Naevis: The Metaverse Idol from SM Entertainmentâ??s Virtual Artist/IP Production Center **
The K-Pop industry is delving into the metaverse with SM Entertainment preparing to debut its first virtual idol, Naevis, who has been referenced in aespaâ??s songs. This move is a result of an agreement between SM Entertainment and Kakao Entertainment to produce new K-Pop artists and leverage SM Entertainment’s intellectual property for global content. Kakao Entertainment’s virtual girl group, MAVE:, which debuted in January 2023 with the song â??PANDORA,â? is slated for a comeback. Meanwhile, SM Entertainment plans to launch Naevis in early 2024. Creating virtual idols involves extensive planning, production, choreography, and marketing, similar to real groups. Naevis, designed by SM Entertainmentâ??s Virtual Artist/IP Production Center, has been introduced in aespaâ??s lore as a “guide”. Fans expressed surprise and shared humorous reactions to the news. Furthermore, SM Entertainment is known for high production quality, which is expected to be evident in their first virtual idol’s debut.
Naevis to debut as SM Entertainment’s first-ever virtual idol reactions
Naevis to debut as SM Entertainment’s first-ever virtual idol reactions