Douyin, the Chinese counterpart to TikTok and also owned by ByteDance, has deeply integrated AI-generated digital humans into its content ecosystem. The platform not only hosts a wide range of digital human–driven short videos and livestreams but has also developed dedicated tools and platforms such as the "Douyin Digital Human Platform" and integrations with services like "Clipping" and "Dream AI" to streamline the creation and deployment of virtual human content. Users can generate personal avatars using photos, voice clones, or scripts, enabling scalable, low-cost production of lifelike digital hosts for e-commerce, entertainment, and marketing.
Douyin supports a full stack of features including real-time AI livestreaming, avatar customization, virtual influencer creation, and multi-account management through matrix-style operations. The company has positioned itself not only as a content distribution platform but also as a digital human infrastructure provider, offering backend services for avatar generation, voice synthesis, and automated video creation. ByteDance appears to be strategically leveraging Douyin to incubate and commercialize AI digital humans across the broader Chinese digital economy, including integrations with retail, education, and SaaS solutions.