Tencent Interactive Entertainment (Tencent IEG) is Tencent’s comprehensive interactive entertainment brand, positioned as a global leader in the sector. It encompasses multiple business platforms including Tencent Games, Tencent Literature, and Tencent Animation, delivering products and services across online games, literature, comics, drama, film, and television. The group follows a “pan-entertainment” strategy, leveraging intellectual property across media formats to create interconnected ecosystems. Through this approach, Tencent IEG aims to integrate creative content production, publishing, and distribution, combining gaming with other cultural and entertainment industries to provide users with a diverse range of interactive experiences.
Tencent IEG has been deeply involved in virtual human development, applying the technology across gaming, entertainment, cultural, and commercial contexts. Its work includes high-fidelity real-time digital humans such as “Siren,” developed by the NEXT Studios technology team, which showcases advanced rendering of facial features, skin, hair, and expressions to near-photorealistic quality. Tencent IEG has integrated virtual humans into projects like TMELAND, a virtual music world in QQ Music and WeSing, and created proprietary characters such as "Jilly", "Xingtong", and "Tong Heguang". These digital humans have been used for live performances, interactive experiences, museum guides, esports hosting, and media productions. The company’s XR division and various R&D teams have explored combining virtual humans with AI, motion capture, and machine learning to enable realistic expressions, lip-sync, and autonomous interaction.
Tencent’s GameAISDK is an open-source toolkit for developing game AI based on image recognition. It enables automated game testing by detecting UI elements, recognizing in-game objects, and applying AI algorithms such as DQN and imitation learning to control gameplay. The system supports game genres like endless runners, battle royale, shooters, and MOBAs, and is composed of modules including AI Client (interacts with the mobile device), IO, MC, UI, GameReg, and AI logic. It can be deployed locally or in the cloud, with AIClient capturing real-time mobile game images and sending them to AI services for processing. The SDKTool helps generate game-specific configuration files for UI workflows and scene recognition, allowing the AI to interact with games like a human player. The platform supports model training with YOLO for object detection, UI auto-exploration to map game interfaces, and customization for new AI algorithms or recognition modules.