PLTFRM’s AI “digital human” livestream host for Brother printers generated about 18,000 yuan in sales within just two hours of its debut, largely from new customers discovering the brand during late-night sessions. The AI anchor runs 24/7, providing clear and professional interaction that continues to attract buyers at all hours. AI digital humans are presented as an essential tool for enterprises to connect with consumers, improve efficiency, reduce costs, and reshape e-commerce competitiveness. PLTFRM, based in Shanghai, customizes these avatars using Baidu Cloud’s AI platform to align with brand identity and enhance consumer engagement, while also offering full-service support that combines technology and operations for reliable deployment.