I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World (2011) .. by @JamesGeary
Table of Contents
Foreword: Why I is an Other … 1
Metaphor and Thought: All Shook Up … 5
Metaphor and Etymology: Language is Fossil Poetry … 17
Metaphor and Money: How High Can a Dead Cat Bounce? … 29
Metaphor and the Mind: Imagining an Apple in Someone’s Eye … 44
Metaphor and Advertising: Imaginary Gardens with Real Toads in Them … 58
Metaphor and the Brain: Bright Sneezes and Loud Sunlight … 76
Metaphor and the Body: Anger is a Heated Fluid in a Container … 94
Metaphor and Politics: Freedom Fries and Liberty Cabbage … 112
Metaphor and Pleasure: Experience is a Comb That Nature Gives to Bald Men … 137
Metaphor and Children: How Should One Refer to the Sky? … 152
Metaphor and Science: The Earth is Like a Rice Pudding … 167
Metaphor and Parables and Proverbs: Mighty Darn Good Lies … 179
Metaphor and Innovation: Make it Strange … 197
Metaphor and Psychology: A Little Splash of Color From My Mother … 208
Backword: The Logic of Metaphor … 223
Acknowledgments … 227
Notes … 229
Bibliography … 259
Index … 291