Netmarble, a South Korean game company, has actively developed and promoted digital humans as part of its metaverse and entertainment strategy. Its digital human "Rina," created by its subsidiary Metaverse Entertainment, debuted in January 2022 during the Netmarble Together with Press (NTP) event and appeared in promotional content for the game Overprime. Rina is designed as a complex virtual persona with personality, talents, and narrative depth. In March 2022, she signed an exclusive contract with the entertainment agency Sublime, joining a roster that includes real celebrities like Song Kang-ho and Rain. Another digital human, "Jenna," was introduced later and integrated into Netmarble's games.