AYAYI is China’s first hyper-realistic digital human (MetaHuman), developed by Ranmai Technology and launched on May 20, 2021. Unlike cartoon-style virtual idols, she features lifelike skin, hair, micro-expressions, and clothing, and quickly gained popularity on Xiaohongshu. AYAYI was later hired as Tmall’s Super Brand Day digital manager, becoming Alibaba’s first digital employee. She has since collaborated with top brands including Louis Vuitton, Guerlain, Dyson, and Shiseido, and is part of Ranmai’s broader IP portfolio alongside virtual figures like Noah and Ro1yi. Styled as a silver-haired Gen Z influencer, AYAYI represents the convergence of digital aesthetics and metaverse marketing. Her success has positioned hyper-realistic digital humans as brand-safe, scalable solutions for marketing and livestream commerce. Ranmai Technology, officially Shanghai Ranmai Network Technology Co., Ltd., is a venture-backed firm headquartered in Shanghai with offices in Beijing and Shenzhen.