Bandai and its affiliates, including Bandai Namco Entertainment and Bandai Spirits, have been involved in various initiatives using digital humans. Notably, Bandai Spirits collaborated with Sony Music to co-create a hyper-realistic digital human artist named ANNA, designed to be indistinguishable from a real person. The companies launched a project to craft an entire life story for this character. Bandai Spirits also conducted public relations experiments involving digital humans. In other contexts, Bandai Namco Studios and Bandai Namco Entertainment have supported or exhibited high-fidelity digital human technologies, such as virtual actors and interactive AI-based avatars. These efforts are part of broader trends in entertainment, marketing, and digital production, where Bandai integrates cutting-edge CG, AI, and immersive media to expand storytelling and customer engagement.