South Korea is launching a government-backed campaign to promote transit tourism using AI-generated digital humans as interactive ambassadors, integrated into smart tourism infrastructure like multilingual kiosks and automated services. The Korea Tourism Organization (KTO) is leading the initiative, having announced a significant procurement budget and incorporating the project into its broader digital transformation strategy, which includes smart ESG goals and immersive digital content. KTO is implementing the program both domestically and internationally, leveraging its VisitKorea platform and regional offices to support deployment and promotion. The campaign reflects a national push to modernize tourism engagement through advanced digital technologies.