Yowant, founded in November 2010 in Hangzhou and listed on the Shenzhen Stock Exchange in 2018 (stock code: 002291), is a tech-driven new consumer services platform specializing in livestream e-commerce. It operates across major platforms such as Douyin, Kuaishou, Taobao, and WeChat Video Channels, and claims to own the largest collection of celebrity IPs in China. The company integrates digital marketing, advertising, e-commerce, and influencer operations, and is recognized as a leading MCN (multi-channel network) in China's livestream economy.