Chuangyi Technology (Shenzhen Chuangyi Technology & Culture Co., Ltd.), founded in 2018 and led by CEO Liang Zikang, is a pioneering Chinese company specializing in the development of hyper-realistic virtual humans and content-driven IP incubation. Best known for creating the viral virtual beauty influencer Liu Yexi, Chuangyi combines advanced technologies such as motion capture and CG rendering with cinematic short-video storytelling to craft emotionally engaging digital personalities. With a focus on narrative depth and immersive user experiences, the company positions itself as a “metaverse Disney,” aiming to build a dynamic IP ecosystem where virtual humans serve as emotionally resonant bridges between users and the evolving metaverse.