Huiboxing (huibo.baidu.com) is Baidu's AI-powered digital human live-streaming platform designed for e-commerce. It enables businesses and individuals to create hyper-realistic digital human hosts using just a smartphone and a short video. The system features “one-click live streaming,” “real-person cloning,” and script-based automation to simplify the broadcast process. The platform supports natural expression, voice, emotion, and movement alignment, resulting in digital humans that rival real hosts in persuasiveness and performance. More than 100,000 digital humans have been created through Huiboxing, contributing to a 31% average boost in conversion rates and an 80% reduction in live-streaming costs. It has supported large-scale sales, including during major campaigns like Double Eleven and for rural farmers. Baidu appointed Luo Yonghao as Chief Experience Officer, launched his digital twin, and invested ¥100 million to add 100,000 more digital humans. The platform incorporates Baidu’s Wenxin large model, making it the first full-stack AI digital human live-streaming solution in the industry.
Since 2023, Baidu has scaled its AI-driven e-commerce platform, Baidu Youxuan, through its virtual human livestreaming system Huiboxing, which uses AI-generated hosts to reduce costs by 80% and boost conversions by over 60%. This approach led to a 281% increase in livestream hosts and an 11-fold rise in digital human GMV in 2024. In 2025, Baidu partnered with influencer Luo Yonghao, whose digital twin attracted over 13 million viewers and generated 55 million RMB in one session. To support broader adoption, Baidu launched the Mengdie and Fanxing initiatives, offering 100,000 free digital human accounts to merchants. Sellers can manage operations via kaidian.baidu.com and cecom.baidu.com, while consumers access the platform through the Baidu app under the "Youxuan" tab.